After consulting with crisis communications experts, David Lazarus writes that successfully responding to a corporate crisis doesn't seem to be all that complicated. Tell customers everything you know as soon as you know it and never, ever give the appearance that you're spinning the story or covering up bad news. Easier prescribed than done, evidently, judging by Toyota's initial denials and obfuscations. Lazarus revisits some of the classic successful responses to crises in the past -- a refresher course worth the scan -- including Tylenol and the Odwalla juice company's 1995 recall of all products containing apple …

As consumers eat more frozen and shelf-stable meals at home to pinch pennies, Stouffer's "Let's Fix Dinner" challenge has entered its second year with a new campaign encouraging parents to eat more of its offerings with their children, Elaine Wong reports. Stouffer's has partnered with the National Center for Addiction and Substance Abuse (CASA) at Columbia University, which has published research that finds that children in families that routinely eat dinner together are "less likely to smoke, drink or use drugs." The new campaign includes an online component where consumers can track the dinnertime routines …

Are you ready for Boomer grandparents and their grand-offspring parading through the mall in matching denim jeans and jackets? BabyGap is launching a new line of lightweight premium denim clothing for babies ages 0 to 24 months that mimics the style and attitude of Gap's adult 1969 Premium collection that rolled out this past summer. Included in the line are a five-pocket jean for boys ($19.50), a unisex overall ($29.50) and a skirtall for baby girls ($29.50), denim jackets for baby boys and baby girls ($29.50), and a balloon pant and romper for baby girls, ($19.50) and ($26.50) …

Nokia Oyj has made a "strategic" decision to not show any new devices next week at the Mobile World Congress in Barcelona, the industry's biggest annual gathering. It is the first time in at least a decade, Diana ben-Aaron reports, that it has not unveiled a mobile device at the show. Instead, Nokia will focus on announcements highlighting CEO Olli- Pekka Kallasvuo's effort to transition from a hardware maker to a company offering customers paid applications and media on its devices, a well-placed source tells ben-Aaron. "It would be a problem to have …

PepsiCo and Coca-Cola, which were among the companies to issue statements supporting Michelle Obama's "Let's Move" initiative, also said that they would move calorie content to the front of beverage containers by 2012, John Kell reports. Containers up to 20 ounces will be labeled with total calories; multiserve-container labels will be based on 12-ounce servings. Pepsi's efforts in the past have included calorie reductions, reformulations and smaller portion sizes for some of its products. Coca-Cola says its previously announced process to provide front-of-package calorie will begin this year and include coordination with the Food and Drug Administration. …

First lady Michelle Obama rolled out "Let's Move," her national initiative to combat childhood obesity, at the White House yesterday. It has four pillars: more nutrition information, increased physical activity, easier access to healthy foods and, ultimately, personal responsibility. It appears to have widespread bipartisan support, Robin Givhan reports, and little wonder why. "It's not about being 100% perfect, 100% of the time," Obama said. "Lord knows I'm not. There's a place for cookies and ice cream, burgers and fries -- that's part of the fun of childhood." The program challenges the Food …