Video interview with Adidas president and CEO Herbert Hainer.

The Fox News online headline reads: "Snap, Crackle, Stop!" And that's exactly what Kellogg is doing, having agreed to cease claiming that the cereal "now helps support your child's immunity" with "25 percent Daily Value of Antioxidants and Nutrients -- Vitamins A, B, C, and E." In finding that the company falsely advertised the cereal, Federal Trade Commission chairman Jon Leibowitz was unsparing: "We expect more from a great American company than making dubious claims -- not once, but twice -- that its cereals improve children's health," he said. Kellogg earlier agreed to stricter advertising rules …

"Hold on to your horses there, Stevie boy," Microsoft CEO Steve Ballmer seems to be saying to Apple CEO Steve Jobs. "Let's not declare the PC a buggy just yet." Responding to Job's comments Tuesday, when he actually compared PCs to lumbering trucks and mobile devices to sleek automobiles, Ballmer told an audience at the Journal's "All Things Digital" conference yesterday that "I think people are going to be using PCs in greater and greater numbers for many years to come." DreamWorks Animation SKG CEO Jeffrey Katzenberg, for one, is with Apple's Steve. He exclusively uses an iPad …

The brands that react most effectively to the 78 megatrends that Boston Consulting Group has been monitoring since 2005 will prosper long term, the firm says. Among them are developments such as digital media, emerging markets and the expansion of the "silver market" in many countries. Half of the megatrends the company is monitoring gained ground during the economic downturn, WARC reports, including corporate social responsibility and issues linked to health and wellness. Another 29% were strengthened. The revolution in wireless communications and anxiety surrounding identity theft and counterfeit brands were among the gainers. BCG claims …

The intrepid Sandra M. Jones travels to a hardware store in Mount Prospect, Ill., that, set as it is in a strip mall surrounded by 1960s split-level homes, may look like it's out of the cookie-cutter mold of True Value outlets. But it's not. It's the Chicago-based hardware cooperative's first corporate-owned store, she writes, a skunk works of sorts where company executives can get a feel for what its independent store owners go through every day and experiment with new ideas. Not only that, it also makes a dedicated effort to appeal to the shoppers who wield the …

AT&T's plan to battle network congestion with a two-tiered, metered payment system for data delivery for new customers is stirring up a backlash, Hugo Miller and Olga Kharif report. "They're trying to make us use the network less rather than invest in the network," says iPhone user Jeff Jarvis, who writes the BuzzMachine blog and is a professor of journalism at CUNY. "They should be looking at us like crack dealers. Mobile should be the crack and they should be encouraging us." Consumer Reports senior editor Mike Gikas points out that most people …

The White House Situation Room operates a 24/7 Fusion Center that pulls together 3,000 sources of information into three daily briefings for the president, writes Steve Rubel. Your process doesn't have to be quite so intricate. You do have a process for keeping up with what's happening in the networked world, right?

Ford yesterday confirmed reports that it would stop production of Mercury at the end of this year, partly because the brand's market share had dwindled to less than 1%, Brent Snavely writes. Some dealerships will certainly lose their stores, he writes, but those who also sell Ford-brand vehicles say they would not be affected much by the discontinuation of the brand. Now, writes the Freep's auto critic Mark Phelan, Ford can use resources that would have gone to Mercury to expand Lincoln's lineup of luxury models. Seven new or significantly reworked vehicles are due …

No. 3 wireless carrier Sprint last night launched a campaign for Evo, the first smartphone to run off of its 4G network. No. 1 carrier Verizon and No. 2 AT&T are still developing their high-speed networks; Sprint's head start could bolster the brand after years of technical and customer service problems, Kunur Patel reports. A spot from Goodby Silverstein & Partners called "Firsts" positions Evo as the latest technological marvel in a long line of innovations from the wheel through the space shuttle and mobile phones. "To really differentiate from every other product launch out there, we had …