Campbell Soup Co. had challenged Progresso's use of "Now Even Better" for its Progresso Light line, saying it was an "unsubstantiated comparative claim." The National Advertising Division of the Council of Better Business Bureaus has determined, however, that the phrase refers to previous versions of Progresso Light and that General Mills had provided sufficient evidence to support its claim.

Money blogger Andrea Newell points out that women make up 85% of consumer purchasing decisions. And, she writes, a 2009 study said 23 million women read, write or comment on blogs. She says that, although Jennifer Mendelsohn's article in the New York Times, "Honey, Don't Bother Mommy. I'm Too Busy Building My Brand," dismisses mommy bloggers as self-promoters, bloggers are where marketing dollars are going. Newell points to an eMarketer estimate that advertising on blogs will top $746 by 2012. Pepsi, ConAgra and Wal-Mart are some of the big players tapping moms through digital influencers, she writes.

HP this week unveiled the TouchPad, set for sale this summer. The device is designed to integrate with social media platforms like Facebook, Skype and Twitter. It is one of three products that run on Palm's webOS. Jon Rubinstein, SVP and general manager at HP said the new products are based on the idea that "one size doesn't fit all." The other products include Pre 3, an update to the Pre smart phone and HP Veer, a credit-card sized full-featured smart phone.

Procter & Gamble has provided 3 billion liters of clean drinking water in the developing world as part of its Children's Safe Drinking Water Program. The three billionth liter went to a family in Rwanda. P&G recently announced a goal to provide more than two billion liters every year in order to save an estimated one life every hour by the year 2020.

The Chrysler spot during the Super Bowl was a huge hit, partly because it featured Detroit native Eminem driving a 200 around the city. Now Chrysler chief Olivier Francois is meeting with Eminem today. Francois said the idea of using him again might be raise, but "It has to be relevant." "I will never engage with a celebrity just to have him a commercial," he said.

The U.S. Department of Transportation has revealed the results of NASA's investigation into Toyota recalls last year found that engine electronics didn't have anything to do with the sudden vehicle acceleration some owners of vehicles like Prius experienced. Toyota, which recalled some 8 million vehicles to remedy the problem, has said the faulty acceleration was due to defective gas pedals and interfering floor mats.

Green Bay Packers QB Aaron Rodgers has ads for Disney World already, was on "Letterman" this week, and has been doing an MVP road show, but his post-game dance card is getting full. "It's all falling into place for him," said Bob Dorman of Baker Street Advertising in San Francisco, who had Rodgers on top of his list of most marketable sports stars even before the game. A spokesperson for Nike, for whom Rodgers is a spokesperson, said the athlete will be in future campaigns for the brand, adding, "He's a perfect fit for Nike."

The Walt Disney Company has been bringing its Disney Baby brand to 580 maternity hospitals in the U.S. The way it works is that a rep visits a new mother in the hospital and offers her a Disney Cuddly Bodysuit, while extolling the virtues of the product and asking the new mom to sign up for email alerts. The company will give away 200,000 of the products, which go on sale in May. Amazon, Nordsrom and Target will roll out a line of Disney Baby gear this spring. Disney, which has been criticized for its Baby Einstein products, gains …

Today is press day for the fourth-biggest auto show in the U.S. after Detroit, L.A. and New York. But automakers are using social media mavens to make it bigger, at least online. Tomorrow, the second media day of the show, automakers are bringing in bloggers, Facebook fans, and people who tweet a lot to create digital buzz about their vehicles. It's a change in direction for automakers who usually put all of their attention on traditional automotive press during the days just before such shows open to the public. Said Dave Sullivan with AutoPacific's Troy, Mich. …

Dave Ragals, VP, client services, SearchIgnite, writes that paid search is a good way to measure advertising effectiveness, particularly for big-spend events like the Super Bowl. "The smart advertisers put themselves in a position to keep scoring after Super Sunday," he writes. Chevrolet, he says, seemed to be the most aggressive, using not only its own themes but other Super Bowl advertisers' themes. And, he says, they were among the few who used concepts from their TV commercials in paid search ads.