Digital marketing is growing for Middle Eastern businesses, but research by Dubai-based research company Real Opinions shows 37% of businesses in the region say their use of digital marketing is poor and a further 30% claim that effective and accurate assessment of return on investment is inadequate. A separate study by digital marketing experts Econsultancy, "The State of Digital in MENA," finds that while investment is increasing, a lack of knowledge is becoming a major barrier to online marketing. According to the report, 58% of businesses in the region are increasing their digital budgets this year, and 53% …

The U.S. Department of Justice is investigating the marketing of Cephalon's sleep disorder drugs Provigil and Nuvigil. The Frazer, Pa., company said the subpoena relates to "certain promotional practices." The company said it is responding to the subpoena and will cooperate fully with the investigation. The company reported $481 million in U.S. sales of Provigil in the first six months of 2011, while sales of Nuvigil were $110.6 million. Worldwide sales of Provigil totaled $1.12 billion in 2010, while sales of Nuvigil, which is only on the market in the U.S., totaled $186.2 million.

With the NFL scoring record TV numbers and fan support at an all-time high, can MLB generate enough excitement to keep viewers, especially those in non-playoff cities, interested? TV viewership for the 2010 World Series averaged about 12 million per game. That was down from the 19 million viewership average in 2009, when the New York Yankees played the Philadelphia Phillies, and about equal to 2008 when the Phillies played the Tampa Bay Rays. Big Lead Sports spoke with Tim Brosnan, MLB's EVP of business operations, at Yankee Stadium, where he was a participant this week at the Beyond …