• Doritos Shows First Super Bowl XLVI Ads
    Offering a sneak peek at the first TV commercials that could run during Super Bowl XLVI, Doritios has unveiled the opening round of submissions that are part of the brand's "Crash the Super Bowl: Hollywood Edition."
  • Hispanic Ad Spend At $4.3 Billion In 2010
    The Association of Hispanic Advertising Agencies' 2010 report on Hispanic advertising finds spend rose 14% to $4.3 billion in 2010 -- reversing a two-year slowdown, increasing the aggregate Hispanic ad spend by over 2009 levels. Hispanic media spend by the Top 500 advertisers stood only $163 million below its peak in 2007.
  • Virgin Media's New Logo Is Very British
    Virgin Media has unveiled its new British identity, created by JudgeGill. The logo, which incorporates the Union Jack flag, will feature on the brand's advertising, set to roll out this weekend, as part of a promotion for Virgin Media's TiVO offer. It will appear across the company's new marketing, and has been designed to reflect the British heritage of the brand.
  • LG Wins Point-Of-Purchase Advertising Award
    LG Electronics is the recipient of the 2011 Brand Chief Award for Retail Marketing Excellence by Point of Purchase Advertising International (POPAI).
  • Big G Cereals Hides DC Comics In Boxes
    Yes, there are still reasons to enrage your parent/spouse/child by burying your hand in a box of cereal. Brands like the Big G line of cereals from General Mills still hide tchotchkes in the depths.
  • Pepsi Takes Aim At Yogurt Market
    PepsiCo Inc. is finalizing a joint venture with German dairy company Theo Mller Group for a new yogurt brand in the U.S. market. "Since forming the Global Nutrition Group to accelerate the growth of our nutrition portfolio, we constantly look at product innovation and partner offerings to help us achieve this mission but prefer not to comment on rumors or speculation about our future plans," PepsiCo said in a statement.
  • Staples Survey Finds Holiday Gifts Boost Morale, Productivity
    A new survey from Staples Advantage, the business-to-business division of Framingham, Mass.-based office supply giant Staples Inc., shows that companies that give out holiday gifts can improve workplace morale among employees and inspire brand loyalty among customers. The survey of 215 employees found that 60% of respondents like their company more if they have received a holiday gift. Sorry, it's likely to be headphones or an MP3 player, not the $10 million bonus the guy at the hedge fund got.
  • Uniqlo's 5th Avenue Digs Puts It Among Ultra-premium Brands
    Uniqlo is "Made for All," but its New York City flagship is cheek by jowl with Tiffany, Bergdorf Goodman, Louis Vuitton and Prada.
  • BzzAgent Marketing Boxed Wine
    Black Box, a maker of wine that is sold in boxes instead of bottles, has hired Boston-based word-of-mouth firm BzzAgent to tout the brand. The agency used 2,000 volunteers (who aren't paid but get free and discounted products) to invite friends to blind tasting parties and serve the wine without first mentioning that it had come out of a box. They then solicited feedback from guests.
  • Microsoft Launches Windows Phone In India With Mango Devices
    Microsoft has launched Windows Phone Marketplace, voice recognition support, and a trio of Mango devices in India. The HTC Radar, Samsung Omnia W and Acer Allegro all launch this year.
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