Caribou Coffee rolled out a new summertime beverage program Monday as the first of several initiatives to brew incremental sales in the dog days. Six new drinks include “sparkling” carbonated teas and juices. Caribou Coffee also introduced a 64-ounce growler, or jug, for customers to carry large batches of tea and juice back home or to group outings.

Change.org is launching a U.K.-specific service that provides consumers with a platform to petition brands to make changes to their products and advertising. In the U.S., brands such as Starbucks and Walmart have been targeted by consumer campaigns hoping to encourage a change in corporate behavior. In the U.K., Ryanair was already the target of Change.org petitioners after thousands called for it to stop using “sexist” images of scantily clad staff in its advertising. More than 300 such consumer campaigns already started in the U.K. before the launch, a number that is expected to increase.

Nestlé and JWT have launched the Social Break app for KitKat, whose tag is "Have a break, have a KitKat." With the app, users can enter account details for Facebook, Twitter and LinkedIn and decide how often they want the application to post updates. JWT surveyed 19- to 26-year-olds in the U.S., China and Singapore, more than half of of whom said it took too much time it to keep up with their social networking commitments.

Fiat's ad for Argentina involves a woman telling her husband that since the women on TV have big boobs, she's decided to get a boob job. The man begins a fantasy in which a diminutive version of himself does a swan dive into his wife's cleavage. The car tie-in: They are sitting in a Fiat when they have the conversation. And the tag line reads, "The car for the best time of your life."  Leo Burnett, Argentina created it.

Procter & Gamble plans to move the leadership of some of its top beauty businesses - about 20 jobs - out of Cincinnati to the Asian city of Singapore. P&G is relocating the leadership of its skin care, personal care and cosmetics businesses to be closer to Asian countries, where growth prospects for those brands are highest, said spokesman Paul Fox. Along with that shift will come the departure of Gina Drosos, who now leads the beauty care business as group president of global beauty, skin care and personal care. Drosos, who helped develop the Singapore plan, is retiring at …

Amazon grabbed the highest rating on the annual Top 100 E-Retail Satisfaction Index by customer experience analytics firm ForeSee. Amazon bested last year's score by three points. Apple.com and QVC.com were tied for second. "Amazon continues to set the standard for e-retailers. The truth is that every consumer who has visited Amazon knowingly or unknowingly benchmarks all other experiences against it, and why wouldn't they? They do everything and they do it well," said author Larry Freed, president and CEO of ForeSee. Apple was among the most-improved sites.

Toyota's back. General Motors held the number-one spot as the world's largest automaker in 2011. Toyota is now number one, having pushed it back to No. 2 in the first quarter. Toyota, which was the world's largest automaker from 2008 to 2010, sold the most cars and trucks in the world in the first three months of the year as it made up for production lost to natural disasters in Asia last year. It sold 2.49 million vehicles worldwide from January through March, vs. 2.28 million for GM.

Apple has a vast and successful product-placement juggernaut. It's no accident that, for example, "Gossip Girl's" characters went from carrying Verizon Wireless phones to iPhones. Apple has spent decades building the strategy, and unlike many companies, it apparently never pays for its products to appear on television or in movies. The company's gadgets were discussed or shown 891 times on TV in 2011, up from 613 in 2009, according to Nielsen. In the same year, Apple devices appeared in more than 40% of the movies that topped the weekly box office, according to Brandchannel, which tracks product appearances. That's nearly …

Imported German beer Jgermeister, which never used to advertise on TV in the U.S., broke its first TV ad here in its history. The brand may be part of a trend as alcoholic beverage marketers look to build buzz for old brands, partly because the broadcast networks have loosened their rules, creating more opportunities for national buys. CBS started accepting liquor ads during late-night programming within the last year. ABC has been taking ads for spirits on "Jimmy Kimmel Live" for several months. And this spring, NBC began accepting spirits on shows airing after 11 p.m. Eastern (as long as …

Why is Coca-Cola eyeing Monster? The Atlanta-based company has excelled at soft drinks but lags in newer categories, experts say. Coke succeeded with Coke Zero, one of the nation's top-selling drinks, and flopped Coke Blak, its coffee experiment from 2006, for example. Generally, Coke leads in soft drinks but lags in market share in the fast-growing tea, coffee and energy drink categories. Coke has said it was not in discussions on a deal with Monster but continued to review its distribution relationship with the brand. But growing in areas where it isn't a leader is part of "2020 Vision" plan. …