RadioShack Corporation, has tapped Grey New York as lead agency on its creative account. The assignment, with spending estimated at more than $200 million, had been handled by Sausalito, Calif.-based Butler, Shine, Stern & Partners, which decided against accepting an invitation to take part in a review for the account.

Safeway is partnering with the Go Green Initiative to launch the first annual Go Green Glogster Earth Day contest, which challenges students to examine the sustainability of their community's food system.

Jockey International, one of Tebow's most ardent marketing supporters, has joined with ESPN for a sweepstakes offering consumers the opportunity to hang with Tebow at The ESPYs, ESPN's awards ceremony scheduled for July.

Each spring for the last 12 years, Tecate backed a racing event in Southern California, an area with a large Hispanic population. For the Toyota Grand Prix of Long Beach, which this year takes place April 13 - 15, Tecate is expanding programs with tactics borrowed from its status as the largest beer brand sponsoring boxing in the U.S.

Major League ballparks sell food that ranges from pulled pork sandwiches and nachos to stone crabs, lobster rolls and Milk Duds popcorn. But one old standby will likely get ordered more than any other menu item. Baseball fans will consume 20.5 million hot dogs this season, according to the Washington D.C.-based National Hot Dog and Sausage Council's 2012 report on major league ballparks.

Burger King can't get arrested. Forbes contributor David Vinjamuri writes that the company's decision to pull its new ad for Chicken Wraps starring singer Mary J. Blige looks like a panic move.

Toyota plans to hire about 250 engineers to help it continue a shift from global to localized product development. The bulk of those new employees will be based out of the maker's new R&D center in suburban Detroit, but it will also open a high-tech facility in Silicon Valley.

Thanks in part to gifting, one in five American adults read an electronic book in the last year, per a Pew Research Center survey. The report said that four times more U.S. readers, or 15%, were reading e-books on a typical day now compared with less than two years ago.

Procter & Gamble has selected 28 U.S. athletes it will sponsor in the 2012 Summer Olympics. The athletes will pitch a variety of P&G brands as the company begins its far-reaching Olympics marketing campaign.

The Sperry Top-Sider is back. The famous early-1980s shoe made by Lexington, Mass.-based Sperry is enjoying new fame with everyone from Kanye West to Blake Lively donning them.