Detroit News
Good news for GM, and a sign of its having cast off the reins of government ownership: the General is rejoining the S&P 500 (the 500 leading companies in the U.S.) The Detroit automaker will replace H. J. Heinz Co in the S&P 100 and 500 indices. GM was booted from the S&P 500 when it filed for bankruptcy in June 2009. Last month, GM CEO Dan Akerson predicted the firm's return to the S&P in a speech at Notre Dame to graduates.
Burger Business
According to NPD Group, morning traffic was up 2% during the first quarter, lunch was flat, dinner traffic was down by 1%, and the "evening snack" that was supposed to be a great traffic-building opportunity slipped 2% for the quarter. While fewer people are eating out, but those who are dining out are spending more. Average check was up 2% in Q1 2013. But a lot of that increase was from higher menu prices.
Brand Republic
The latest stage of Heineken's global 'Legends' campaign tests various men's characters by "dropping" them into unknown and remote locations, with only basic supplies, as they find their way home. A sun-loving Spaniard is dropped in the middle of Alaska for the first episode in the Voyage series, which runs across broadcast, digital and mobile platforms with documentary-style content on the Heineken Dropped YouTube channel.
Convenience Store News
BP's just-closed $2.4 billion deal to sell its Southwest U.S. retail assets and its Carson, Calif., refinery to Tesoro Corp., was part of BP's strategic refocusing efforts. BP's ARCO brand and associated registered trademarks, as well as its master franchisee license for the Ampm convenience store brand, now transition to Tesoro. BP will exclusively license the ARCO retail brand rights from Tesoro for northern California, Oregon and Washington. The company will also retain ownership of the Ampm brand.
Adweek
JWT joined with Warner Bros. to create a campaign for the A.C. Camargo Cancer Center in Sao Paulo, Brazil. The effort is mean to to help children with cancer understand their treatment and be less frightened by chemotherapy. The game room at the hospital is tricked out like the interior of the Justice League, and colorful chemo-bag covers bear the insignia of Superman, Batman, Wonder Woman and Green Lantern, transforming the oft-scary drugs into a "Superformula."
Adweek
Richards Group copywriter Matt Bull went solo, and hit the big time with a billboard for a local Dallas restaurant, Chicken Scratch. It hit Reddit's front page. Part of the appeal was the Crumb-esque "Mr. Natural" feel to the creative explaining that the joint is "between some trailers and a condemned motel." "After 16 years, I quit my ad agency job to work for myself and spend more time with my family," he wrote in his Reddit post.
USA Today
In a nation obsessed with weight loss and healthier eating habits, children are eating far fewer sugary sweets than they did 15 years ago, according to data from NPD Group. The typical child ate or drank the 20 most common sugary sweets an average 126 times fewer last year than in 1998, reports NPD. That includes 62 fewer occasions of having carbonated soft drinks and 22 fewer times eating pre-sweetened cereals.
Cincinnati Enquirer
Bob McDonald retired May 23 as Procter's chairman and chief executive, after creating contretemps for both the board and activist shareholders who have been pushing for more structural changes at the company. McDonald was feeling the pressure to improve Procter & Gamble Co.'s financial results for more than a year, pressure that increased steadily each quarter. He was replaced by former CEO A.G. Lafley, who had retired in 2009.
Boston Globe
A forthcoming Whole Foods Market in Lynnfield, Mass., will offer a first: "rooftop produce" picked from a field atop the store. The store will sell such vegetables and spices as tomatoes, carrots, kale, chard, marjoram, basil, and tarragon grown in over 300 tons of soil in a rooftop planter installed over the last several weeks. The 17,000-square-foot space-considerably more than a quarter acre-is expected to yield 10,000 to 11,000 pounds of produce a year.
NYSportsJournalism.com
Need an NFL fix during the NBA and NHL post-seasons? So does Panini, which has unveiled the cards for 40 rookies who had their official photos taken this month, and although not as stellar as the Class of 2012 (Luck, RG3, Wilson), some members of the 2013 group have been getting national attention, including Manti Te'o, EJ Manuel, Geno Smith, Matt Barkley, Dion Jordan and Tavon Austin.