GM, until now, has never successfully sold a sub-sub-compact in the U.S. But its Spark has bucked that trend, with 26,869 U.S. deliveries in its first 12 months, exceeding GM's initial expectations by as much as 35%, per a source. The Detroit Three all gained share in the first five months this year, the first time that has happened in at least 18 years, as they sell some of their best cars in a generation.
Ads with LGBT themes are getting more mainstream. Ads had, in recent years, been solely for LGBT consumers in media those consumers watch and read, plus event marketing. But such ads have been running on cable channels, in magazines like Family Circle, newspapers like The New York Times and on social media like Facebook, Tumblr, Twitter and YouTube.
Meda Consumer Healthcare on Tuesday partnered with dietician and nutrition expert Erin Palinski-Wade, author of the newly released "Belly Fat Diet for Dummies." Palinski-Wade will work with the brands on conveying the importance of getting and maintaining proper nutrition and how to recognize the signs and symptoms that could indicate a need for supplementation.
Wealthy Chinese shoppers frequent Dior and Burberry stores in New York, Paris and London. Now, the luxury brands' locations in Woodbury Commons in Central Valley, N.Y., and other suburban outlet malls are seeing some foot traffic as well. A May report by Boston Consulting Group said that while Chinese consumers are still shopping, they've become "more sophisticated with bargain-hunting."
Just days after the head of Chevrolet's struggling European arm unexpectedly tendered the resignation of Susan Docherty, General Motors has appointed Alan Batey as its new global brand czar. The appointment is one of a series of actions by GM meant to shore up Chevy image not only in the U.S. but in worldwide markets that have come to increasingly dominate the bow-tie brand's sales.
Men's Wearhouse has explained why it fired executive chairman George Zimmer last week, depicting the founder as power-hungry in his desire to sell the company to private investors. "Mr. Zimmer reversed his long-standing position against taking the company private by arguing for a sale of the Men's Wearhouse to an investment group," the company's board of directors wrote Tuesday in a statement it made public.
To demonstrate the broader meaning of Aloha, Aloha Petroleum is giving away one year's worth of gasoline to the person who comes up with the most creative and heartfelt definition of the Hawaiian greeting. The giveaway is part of its "Capturing Aloha" video contest, which launched via the company's Facebook page.
Coach Inc. has named Loewe SA creative chief Stuart Vevers as its new executive creative director, succeeding Reed Krakoff, who won't be seeking to renew his contract with the handbag company. Chairman and Chief Executive Lew Frankfort said that Vevers's appointment marks an important milestone in Coach's brand transformation, which is under way.
Brands should see mobile as the principal channel for advertising and marketing to African consumers, according to a white paper published by M&C Saatchi Mobile. "Contrary to popular thinking, Africa is not an underdeveloped region - it's the second largest and fastest-growing mobile phone market in the world after China," says James Hilton, global CEO of M&C Saatchi Mobile.
Fatburger will run a "Fatburger Across America" national tour to offer its burgers with burger lovers. Through July, Fatburger will visit nearly 1,000 Walmart stores offering samples of its hamburgers at each stop. The national food truck tour coincides with the introduction of Fatburger frozen beef patties in more than 3,100 Walmart stores.