Sales of the new iPhone 5s and 5c are generating long lines in Australia; over 400 people lined up in Sydney's central business district. In Tokyo's Ginza area, about 800 people waited, including those dressed as Batman and Apple co-founder Steve Jobs in a face mask, jeans and black turtleneck.After Japan and Australia, the handsets go on sale today in China, Hong Kong, Singapore, Germany, France, U.K. and the U.S.

Hertz, Avis and other traditional rent-a-car firms have purchased pioneers in the short-term rental market, such as ZipCar, over the last couple years. Good investments. A new study predicts that the number of members subscribing to car-sharing services will surge by more than 550% before the end of this decade - from the current 2.3 million to more than 12 million. Global revenues are expected to grow even more rapidly, forecasts Navigant Research, jumping from an anticipated $1 billion this year to $6.2 billion in 2020.

Nationwide is still on Nascar's side, but will leave its title sponsorship role in the Nascar Nationwide Series after 2014 and extend its role as official auto, home, life and business insurance partner of the racing circuit as well as with drivers such as Danica Patrick and Dale Earnhardt Jr, and other activations in the Sprint Cup Series.

If Justin Bieber is still pining for Selena Gomez, he should avoid watching the WNBA post-season across ESPN's broadcast platform. ESPN said that Gomez's song, "Like a Champion," would be used to open every telecast beginning tonight and that custom ESPN-WNBA footage with Gomez would also be used in highlight packages and surrounding commercial breaks.

Honda has great corporate ads. It set the bar for Rube Goldberg machine ads, and weird inventions, and ads featuring that not-a-little-disturbing robot it makes. But this new spot -- kudos to Wieden and Kennedy, London -- takes the cake. The two-minute film, "Hands," under Honda's "The Power of Dreams" tag, has gotten nearly 7.3 million view. W+K, by the way, also did the Rube Goldberg spot, called "Cog." The new film shows hands...well, you can just see it for yourself at the jump.

Jonathan Baskin, president of marketing consultancy Baskin Associates, eviscerates...er...dissects a new ad for the 2014 Corolla, "Style Never Goes Out of Style." The ad shows past Corolla models surrounded by dancers, music and schtick from the respective periods for each model. He argues that "the ad provides a textbook case in mistakes to avoid when you contemplate your next campaign."

Chevrolet's Corvette hasn't been burning up the sales track this year, but that will most certainly change with the new 'Vette Stingray, of which the company has made about 1,000 of the cars, which retail for about $52,000, so far in its Bowling Green, Ky., plant. The cars should begin arriving at dealerships on Thursday, Chevrolet spokesman Monte Doran said. Chevrolet has assembled all Corvettes at the Bowling Green factory since 1981. It got a $131 million revamp to prep for the 2014 model.

It's a gastronomic nightmare: the Cheeseburger Pizza. About a year and a half ago, the "unholy spawn of a pizza and a platter of cheeseburger sliders" as Consumerist aptly describes this "grease-filled sunflower" (2,880 calories) was rolled out in Middle East-area Pizza Huts. The object is a stuffed-crust pizza, with little mozzarella-topped burgers embedded in the crust around the pie like orbiting planetoids. Might it be coming here? Consumerist notes that it's not unusual to test products elsewhere first. Gird your loins.

PepsiCo has named Seth Kaufman VP brand marketing for colas in the U.S. Kaufman replaces Angelique Krembs, who is taking on a new role as VP of field marketing and innovation for North American Beverages. Kaufman reports to Simon Lowden, chief marketing officer of Pepsi Beverages North America. He previously served as vice president-general manager of Pepsi/Starbucks North American Coffee Partnership.

General Motors has Tesla in its headlights. The automaker plans to more than double the range of the typical electric vehicle without paying an arm and a leg. But with mounting concerns about the slow consumer response to the first wave of battery electric cars , Doug Parks, GM's global product development chief, cautioned that it was not yet sure if or when such a vehicle - projected to cost just $30,000 - would ever go into production.