Stanford University's marching band did its own branded content on the gridiron in the school's Rose Bowl game against Michigan State. The band formed the logo of Snapchat. The online company, now worth an alleged $3 billion on the M&A market, was founded by three Stanford grads who were in the same frat in 2011: CEO Evan Spiegel, CTO Bobby Murphy, and the controversial alleged ousted third founder, marketing chief Reggie White.

In anticipation of Super Bowl XLVIII, Doritios' "Crash the Super Bowl" campaign is offering a $1 million grand prize and the opportunity to work with Marvel Studios on the set of The Avengers: Age of Ultron. The quest to crash Super Bowl XLVIII is now down to the final five, from which voting among the public and Doritos execs will determine the two spots that will air on Fox on Feb. 2.

NFL fans are anticipating Super Bowl XLVIII and followers of the Olympics are awaiting the Winter Games next month, but soccer loyalists are preparing for the FIFA World Cup in June, which are being heralded in a new campaign from ESPN, the exclusive U.S. English-language rights holder, with a premiere anthem spot that includes on-field action from the likes of Pele, Lionel Messi, Diego Maradona, Landon Donovan, Cristiano Ronaldo and the nation of Brazil.

Chrysler/Fiat CEO Sergio Marchionne is looking for ways to put the newly combined Fiat and Chrysler in Detroit, rather than Italy, where Fiat is from. Could it be the newly refurbished Chrysler House? Maybe, since the headquarters staff would be relatively small, a few dozen at most, while the Chrysler and Fiat groups would remain based in Auburn Hills, Mich., outside of Detroit, and Turin, Italy, Fiat's historic home.

Anand Narang, marketing director of Huawei India, picks out his top five campaigns driving buzz in the country at the end of 2013, and explains why. Many of them deal with what it means to be Indian and many also challenge mores. One ad for Google, "Google Search Reunion," talks about Indians who migrated after the Pakistan/India partition.

Kmart, Geico, Microsoft, Wendy's, and Chevrolet had some of the worst ads of 2013, per Consumerist readers. They evince accidental faux pas, bad taste, innuendo and simple miscalculation. Whether you agree or not, you have to admit that, while Microsoft might be right about some elements of their "Scroogled" campaign, they were wrong if they thought the term would catch on.

Daimler's e-Smart city car hums like a real car, even though it's electric. It's a sound-engineered engine noise, pitched higher than conventional vehicles, while Mercedes's $569,600 SLS AMG Coupe Electric Drive has faux engine sounds to to reflect their power. Renault SA offers a choice of car tones on the Zoe hatchback, while Nissan's Leaf, the best-selling electric car, also comes with artificial sound. Regulators are looking to require warning noises as soon as next year.

Dell has launched introducing a business-to-business brand campaign to promote its entrepreneurial spirit and spotlight corporate customers like Whole Foods, TripAdvisor and Skype. The effort, via the New York office of Y&R, the advertising is an extension of the agency's recent "Power to Do More" consumer-oriented television campaign.