Amid - and near - major protests with tear gas and live rounds, and just behind Maracana stadium, Coca-Cola has launched a fan experience in a four-story house. There are roof views (presumably of the protests), a Coca-Cola.fm studio, a virtual experience scoring the winning goal on the field, and a gift shop. Budweiser has a full takeover of the beachfront Hotel Pestana near Copacabana. VIPs only.

Top World Cup ads by views are not short. At 60-seconds or more, with some clocking in at five minutes, they have generated buzz and views. For example, McDonald's "GOL!" commercial created by DDB Chicago boasts 4 million views on YouTube. Released in the last week of April, a Nike commercial has clocked 77 million hits on YouTube. Nike's Last Game has reached 41 million online views already.

Australia is among the list of countries where Instagram will bring brand advertising. This after the online video-sharing app approved an international in-feed ad rollout. Users in Australia, Canada and the UK will see ads appear on their mobile devices in the coming months, along the lines of Instagram's partnership with the likes of Adidas, Levi's, Lexus, Taco Bell and Ben & Jerry's in the U.S. last year.

Among the hundreds of thousands of pages of GM documents that have come to light as part of the investigations into the maker's recall, one includes a list of 69 words and phrases engineers have been told they cannot use. GM's recall of over 20 million vehicles worldwide in recent months, record fines and potential criminal charges means, among other things, a language re-evaluation: "defects" and "problems" are, for example, "conditions" that "do not perform to design."

7-Eleven Inc. signed a master franchise agreement with Seven Emirates Investment LLC to develop and operate 7-Eleven stores in the United Arab Emirates. The expansion will mark the brand's first entry into the Middle East. His Highness, Sheikh Zayed Bin Sultan Bin Khalifa Al Nahyan, will serve as president of the newly formed Seven Emirates Investment.

The Orlando, Fla., tourism organization, "Visit Orlando," has signed a global alliance with the U.S. Tennis Association. The deal makes the organization exclusive worldwide tourism partner with the grand slam U.S. Open in New York this August. Multi-media activation is intended to also support the state's tourism group, "Visit Florida," as well. The USTA is building a 100-plus tennis court facility in the Orlando area.

Starbucks, which already provides its legions of U.S. baristas with retirement benefits and company stock, is throwing in yet another uncommon perk in the service industry: a paid ride for the last two years of college, no strings attached.

Marriott is testing a mobile app developed by MIT's Mobile Experience Lab that includes physical lobby features like a large interactive digital screen and an LED table that interacts with the people sitting down at it. Marriott sees it as a way to improve guest experience at its 500 locations worldwide by getting them to talk amongst themselves in real time. Said Paul Cahill, Marriott's SVP of brand management, "The idea is, how do we bring social media into this public space and make it easier?"

Call it ISSpresso. Like space food sticks, or maybe used rocket boosters, a new coffee maker will orbit and then fall to Earth. The first capsule-based espresso system designed for space is a joint venture by Italian aerospace firm Argotec and coffee brand Lavazza. The company is launching a terrestrial version to work in Keurig espresso makers.

Ben & Jerry's is going non-GMO. Anti-GMO consumers support the move. It's a change for Unilever's B&J, which tried to defeat the California GMO labeling ballot initiative a couple of years back. The company was bashed for that by the very kinds of people who buy their products. Now it has gone the other way, even supporting a bill in its home state of Vermont requiring GMO-ingredient labeling.