MillerCoors has launched a review for Miller Lite, the fourth-largest beer brand. It has sent RFP's to Publicis Groupe's Leo Burnett of Chicago, Omnicom Group's TBWA of Los Angeles and Royal Order, a new group within WPP led by Ogilvy Chicago. The agencies will pitch ideas for a March campaign for the beer; the winning agency will become the brand's new agency of record. Kantar says MillerCoors spent $160 million on measured media on Lite in 2013.

Microsoft is improving the TV experience for Xbox One: soon owners will be able to watch TV on a Windows, iOS, or Android phone or tablet using the SmartGlass app on a home network. Microsoft says the streaming TV feature will be available initially in countries where its digital TV tuner will be available. Evidently, the U.S. isn't one of them.

In a new study, "Alcoholism: Clinical and Experimental Research," scientists investigated whether exposure to brand-specific alcohol advertising on 20 television shows popular among young people was associated with brand-specific consumption among underage drinkers. It seems it is: underage drinkers are three times more likely to drink alcohol brands that advertise on TV shows they watch, compared to other alcohol brands.

Comedian Robin Williams, who passed away yesterday, did his share of ads over the years. This 30-second commercial for Nintendo's Zelda, in which he stars alongside his daughter Zelda, was released in 2011. The description on ZeldaUniverseTV on YouTube, "Robin Williams is a big Zelda fan - such a big Zelda fan, in fact, that he named his daughter Zelda. Nintendo recently contacted them to make an ad for Ocarina of Time 3D."

Xiaomi's CEO Lei Jun does a perfect Steve Jobs, and the company itself is a pretty good Apple impersonator, from stage presentations to disguising Aperture's icon as a phone's camera. The CEO's nickname in China is "Lei Bu Si," a combination, in Chinese, of "Lei" and "Jobs." It also means "endless shocks," mocking Xiaomi's aggressive marketing. Lei himself hates the comparison. But he has competition: Luo Yonghao, an English teacher turned founder and CEO of smartphone startup, Smartisan,

Two years ago, Lorillard Inc. bought Blu eCigs, becoming the first of the Big Three tobacco companies to have a stake in the electronic cigarette game. But R.J. Reynolds Vapor Co.'s VUSE and Nu Mark's MarkTen brands are rolling out nationally and 7-Eleven Inc. will be a key battleground. According to NACS, the Association for Convenience & Fuel Retailing, the head-to-head competition is important because electronic cigarette sales reached approximately $540 million in 2013 just in convenience stores -- accounting for 75% of e-cigarette sales.

Tesla S could do no wrong in last year's Consumer Reports. This year's just-release Consumer Reports review is more mehvelous than mahvelous. The report says the car it owns has had "more than its share of problems." The magazine touted its "smoothness, effortless glide and clever, elegant simplicity," but bemoaned the car's many quirks.

American Apparel, no stranger to controversy, posted a picture of a young female model in a mini-skirt leaning over a car on its UK Instagram feed. She's wearing a miniskirt. You can't see her face, or anything about her except her legs and almost completely revealed butt. Social media users went ballistic. Emilie, who runs the anygirlfriday.com blog, spotted the post and said "American Apparel - their 'back to school' skirts fueling Lolita fantasies and rampant sexism a plenty."

Close to two-thirds of executives say subjective issues, such as company culture and corporate values, increasingly make a difference when evaluating competing business proposals. Just 16% disagree with that. And, when choosing a company to do business with, 70% cite reputation as the most influential factor. A new study from the Fortune Knowledge Group and Gyro says executives feel a commitment to building long-term relationships is a priority.

Wendy's and Jack in the Box, who reported strong performances in the last quarter, credit their successes to menu innovations. Wendy's posted a 3.9% same-store sales gain for its 1,005 company-owned stores, and a 3.1% rise for its 6,547 franchised units thanks to its "Image Activation [remodeling] program and product promotions. Jack in the Box also pointed to menu innovation as a reason for its 2.4% increase in same-store sales.