Nation's Restaurant News
Red Mango founder and chief concept officer Dan Kim is stepping down to start his own consultancy. Kim will continue in an advisory role at the 300-unit frozen yogurt chain, now owned by Dallas-based BRIX Holdings. He says, on Facebook, that he plans to form a consulting agency where, "I can help cool and innovative companies in broader consumer markets," and "Spend more time collaborating with colleges and universities on teaching and promoting innovation."
Burger Business
McDonald's is touting its "Choose Lovin'" tag with a 60-second spot that broke over the weekend. The ad, by Leo Burnett, shows snapshots of McD's restaurant signs, all of which have messages on their displays: "Keep jobs in Toledo", "All of us weep for the Columbia families," and "Happy 95 Birthday Woody We Love You" are examples. The ad is set to the quirky song "Carry On," by the band Fun.
Consumerist
Just about every consumer gadget category has high-tech offerings now, so no surprise CES had its share of consumer appliances, especially from LG and Samsung (the latter of which started life as a 40-person noodle-making operation.) The two companies showed mini-washers, washers with built-in sinks, door-in-door fridges, stoves with lights that mimic gas flames, and robot vacuums. Here's a rundown on which are actually innovations and which are just baubles.
Detroit Bureau
Volvo is launching a long-wheelbase version of its S60 sedan. It also happens to be the first car scheduled to go on sale in the U.S. market that was produced in China. The long-wheelbase version of the S60 is making its debut at the 2015 North American International Auto Show and is set to reach U.S. showrooms this summer. Volvo is owned by Chinese automaker Geely.
NYSportsJournalism.com
Mike Trout of the Los Angeles Angels won his first MLB MVP award last season but now has joined a more dubious Top Ten: the "Most Dangerous" list of most-forged autographs, a list that includes Babe Ruth, Lou Gehrig, Mickey Mantle, LeBron James, Tiger Woods, The Beatles, Elvis Presley, Marilyn Monroe and members of "The Walking Dead."
Advertising Age
The combined Office Depot and OfficeMax brand this month launches "Gear Up For Great," a new campaign designed to change what consumers think about office supplies. The key is semantics: instead of office supply, the campaign suggests that "gear" is the better word. The company's CMO Tim Rea said people connect less with things they need than with gear for things they want to do.
Consumerist
JetBlue is responding to rising airborne acrimony with a series of humorous videos that exaggerate familiar in-flight etiquette situations like having a window seat and suddenly needing to go to the bathroom, and exaggerating them. Two have already been posted, one featuring a woman in the just-mentioned situation, and a sleeping passenger behaving like a sloth who seems to be dreaming that the victim sitting next to him is a tree.
Detroit Bureau
Hoping to reverse a sharp slump in sales of an otherwise well-reviewed new model, Cadillac is slashing the price of its midsize CTS sedan by as much as $3,000, while also adding more standard features. The move comes as a rebuke to the strategy the maker had laid out with the hiring of new global President Johan de Nysschen just last summer. The goal was to nudge prices of new models upwards, more in line with those of competing European brands, such as Mercedes-Benz, BMW, and Audi.
Beverage Daily
In Ace Metrix' top 20 packaged goods brands, based on their 2014 video ads, Dr. Pepper's Snapple and two brands under Anheuser Busch won in the beverage category. The study used 3.5 million responses from 700,000 consumers who watched over 7,000 ads. Snapple won first place followed by Bud Light Lime-A-Rita. Bud stole the top spot in the alcoholic beverages category from Sam Adams.
Consumerist
Almost every phone comes with a high-resolution camera onboard. Camera makers are trying to deal with that existential crisis by making products that are either compelling arguments for cameras, or complementary technology for phones. Kodak, for example, created the Pixpro SL10 Smart Lens, a zoom lens that snaps onto a smartphone to produce high-quality photographs. Nike's high-end D5500 DSLR, has WiFi for phone transfer.