In an effort to extend the "Share A Coke" campaign to blind consumers in Mexico, the Coca-Cola Co. worked with ad agency Anonimo to print names on cans in Braille. The company also worked with agency Geometry Global in Argentina to have the Braille names printed on bottles for members of the blind soccer team Los Murcielagos.

Lay's has unveiled a "Summer Bag Creator" that gives consumers the opportunity to place a photo on a bag of chips. The first 10,000 people to use the digital tool will receive a bag of chips with their photo on it, while others will get a digital version.

In a reverse-Seinfeld press conference in Tokyo yesterday (it was about something, but Toyota CEO Akio Toyoda and Mazda CEO Masamichi Kogai were coy on specifics), the two automakers announced they would have a "long-term partnership" to deepen collaboration on products, manufacturing and technologies. They said it was about corporate bromance, mostly. But the subtext: manufacturing and technology costs. Toyoda explained to one cheeky reporter that it was an engagement, not a marriage.

Shake Shack Inc. reported a 56.3% increase in revenue during the first quarter ended April 1, as the New York-based burger chain added new locations and saw same-store sales rise. Sales at existing restaurants increased 11.7% in the quarter, continuing the popular fast-casual concept's run of strong sales. "We are pleased to have continued our strong momentum through the first quarter," Shake Shack CEO Randy Garutti said in a statement.

The severe avian flu outbreak in the Midwest has led to bird slaughters to try to contain the disease, and that has meant a rush by wholesalers and grocery stores to stock up. The price of a carton of a dozen large eggs in the Midwest is up almost 17% since mid-April. Turkey prices are also up, after 5.6 million birds nationwide have died. Frozen hens used for home roasting were up about 3% to $1.06 a pound. So far more than 26 million Iowa chickens have died, most of which lay eggs for food use.

Chase is finally getting in line with how things work overseas. Chicago's biggest bank will reissue all its debit cards to include embedded microchips aimed at helping to reduce fraud, the company said. It is expected to become the standard for payments in the U.S. Cards in the U.S., which rely on magnetic strips that store personal information, can be more easily counterfeited or copied.

That beat-up junker in your neighbor's driveway? It's likely to produce more pollution during a long day's commute than some newer vehicles emit driving cross country, according to various researchers. And a new study out of Canada has tried to quantify the pollution gap. By monitoring traffic in downtown Toronto, scientists found that 25% of the cars they measured produced 95% of the total particulates and 93% of the carbon monoxide.

Claes Petersson has left his position as VP of research and development and packaging at Sonic Corp. to join Yum! Brands Inc. subsidiary Pizza Hut as vice president of innovation, effective May 18. "Yum and I have been talking for a while," he said in an email, adding that the role is a newly created position for Pizza Hut.

Never say never. Ailing burger giant McDonald's will test kale as part of a breakfast bowl that will be served in nine southern California locations. Kale will also be used in three revamped salads at McDonald's in Canada, according to a report last week by an analyst at Janney Capital Markets. It's a chagrin moment for McD's, given its ads in January taunting "vegetarians, foodies, and gastronauts" while vowing that the Big Mac "will never be kale." The Big Kale, however...

Panera Bread Co. has named Drew Madsen president and Ken Koziol executive vice president, effective May 11. Madsen will report directly to chairman and CEO Ron Shaich and will oversee the core business, while Shaich focuses on broader strategy and growth initiatives, Panera said in a press release Monday. Madsen previously spent nine years as president and COO of Darden.