New England Patriots tight end Rob Gronkowski and his brother Dan star in a 30-second spot, "The Big Gronkowski," for Visa Checkout. In the new campaign, based on the premise, "Every experience, every possibility and every adventure begins with a purchase that's made using Visa," Dan Gronkowski uses Visa Checkout to purchase his brother's No. 87 jersey. He hits the town wearing his brother's New England Patriots' pullover, and becomes a hero, with people asking for his autograph and restaurants give him the best table.
A new fast-casual eatery for health-conscious customers will open in South Florida in February. It is the brainchild of Chris Gannon and his father, Tim Gannon, co-founder of Outback Steakhouse. The concept, Bolay, is a 3,000-square-foot restaurant based on high-protein, customizable bowls. Their company, Palm Beach Restaurant Partners, plans to open the 60-seat Bolay in Wellington, Fla., near West Palm Beach, around Feb. 10.
San Francisco is not happy about its sidewalks being stenciled to promote Justin Bieber's new "Purpose" album. City Attorney Dennis Herrera wants Bieber's label to cease and desist. "This prohibited marketing practice illegally exploits our City's walkable neighborhoods and robust tourism; intentionally creates visual distractions that pose risks to pedestrians on busy rights of way," he said in a note to Def Jam CEO Steve Bartels and Universal Music General Counsel and EVP Jeffrey Harleston.
Volkswagen AG plans to revise its "Das Auto" advertising slogan simply to "Volkswagen" due to concerns over appearing too arrogant. The move comes as the German automaker tries to claw its way out of the morass created by its diesel emissions scandal. The company's public relations arm met with 2,000 senior executives in Germany recently to find ways to improve the company's profile. The new campaign doesn't entirely replace the 8-year-old "Das Auto" slogan, but "Volkswagen" by itself will be the new tag.
We can start with Apple Watch, which hasn't kept time with the company's hopes. Its failure (so far) was spectacular because of how hyped it all was, with developers building apps for it five months before it hit the market. Sales of the watch have stalled. How about "influencer marketing," which makes sense on paper, but which can hurt a brand. And in spite of marketing experiments from several brands, device makers, and publishers, virtual reality isn't getting traction, nor is "wearable tech."
It doesn't take an analyst to make this prediction, with Chipotle's sales and stock price taking a big hit, with warnings on same-store sales falling this quarter. But an analyst at JPMorgan is going out on a limb: this is just the beginning of a long slide. No, really? He says Chipotle's same-store sales will decline for at least the next five quarters.
The marketing team behind the drinkable yogurt brand Yop has shifted the brand campaign from depicting Gen Z as sleep-ins to highly motivated teens. Why? A new generation of teenagers is proving to be more ambitious - and less responsive to teenage stereotypes. Gen Z "have grown up in very turbulent economic times. There's a realism about them," said Lucie Greene, worldwide director of the ad agency J. Walter Thompson's Innovation Group, which has researched Generation Z. Yop launched "Yop Fuels" in September. TV ads introduced viewers to the youngest person to swim across Lake Ontario and a 14-year-old cyclist, …
When on Tuesday night the Baylor Bears battle the North Carolina Tar Heels in the Russell Athletic Bowl in Orlando, Baylor will use it as a marketing opportunity, with billboards, newspapers, and television and radio spots. John M. Barry, VP marketing and communications and CMO at Baylor, said the game "provides a distinct opportunity for us to build institutional brand...its strong academic programs and distinct Christian mission." The "Called To" campaign highlights the various ways students and faculty find their calling at Baylor.
Steve Cannon, the former head of Mercedes-Benz USA, is switching careers, becoming CEO of Atlanta-based AMB Group, a sports and business empire that includes the Atlanta Falcons football team. Cannon unexpectedly left Mercedes this week after four years as its U.S. president and chief executive officer. Initial reports had suggested that he had left due to weakening brand performance. The former West Pointer will handle strategy and management for the AMB Group following the official retirement of its founder Arthur M. Blank.
Yoshikazu Hanawa, the former Nissan Motor Co. president and CEO who negotiated an alliance with Renault SA in a 1999 agreement that rescued the indebted Japanese automaker, has died at age 81. He was the last CEO of an independent Nissan before France's Renault bought a controlling stake in the struggling manufacturer. Hanawa assumed the top rank in 1996 when weak sales and mounting debt was driving the automaker to the brink of bankruptcy. He turned to Renault after approaching Ford Motor Co. and the former DaimlerChrysler.