McDonald's has added "Signature Crafted" to its portfolio of available terms for upscale burgers, a group that already included "Chef Crafted" and "TasteCrafted." The chain filed a federal trademark registration for "Signature Crafted" on Dec. 9, 2015. McD's first used "TasteCrafted" in April for a customization platform in California. In September, McDonald's modified the toppings combinations and renamed the platform "Chef Crafted Flavors" for a test in San Diego, Calif. At the beginning of this month, McDonald's extended the test to 600 restaurants across Southern California, reverting to the Taste Crafted (now two words) name.

The Minnesota Vikings are suing Wells Fargo, saying the bank is trying to essentially photobomb its way into the new stadium the team is building in downtown Minneapolis. The new stadium is named for a Wells Fargo competitor. The suit says the bank and the team struck a deal that allowed Wells Fargo to put 56-foot-square roof signs atop each of the two office towers the bank is building near the stadium. The team says the signs do not adhere to that deal.

Chipotle Mexican Grill Inc. is outlining changes in its cooking methods as it continues efforts to prevent more foodborne illness outbreaks. Earlier this month, Denver-based Chipotle announced new testing of produce and protocols for suppliers. This week, the company outlined food handling methods for its restaurants that included blanching onions before cutting, adding cilantro to hot rice to kill pathogens and other preparation techniques.

The Year of Serena Williams and her quest for a calendar Grand Slam drove tennis, media, marketing and the WTA to realize rising - and in some cases historic - numbers regarding attendance, TV viewership, digital and online visits and marketing deals. Williams took in some $13 million in endorsements (not including investments in her own and other companies) and close to $12 million in earnings, while bringing more attention to women tennis players and athletes worldwide.

Last Christmas Eve, Starbucks sold nearly 2.5 million gift cards in the U.S. and Canada. That works out to 1,700 cards per minute, or one in seven Americans getting a card last year. The company expects to top those numbers this year. Over the past 15 years, more than $25 billion has been loaded onto them in the U.S. and Canada, including $5.1 billion within September-ended fiscal 2015 and $1.6 billion within the three-month period of October through December in 2014, that included last year's holiday.

As U.S. health officials said they were investigating a new wave of E. coli cases linked to Chipotle's restaurants, the company's stock fell 3.5%. But on Tuesday morning, a JPMorgan analyst downgraded Chipotle's stock to neutral from overweight, and slashed its price target to $555 from $630, citing the newest health investigation as cause for uneasiness. "At this point, even rational and informed consumers could potentially be given reason to pause when choosing Chipotle over the plethora of fast casual competition in the marketplace," JPMorgan's analyst wrote in a note.

This past year had its share of big sports events, big concerts and big entertainment. Online ticket destination StubHub has crunched the numbers from its consumer data, and presented a hot hit list for 2015, which is led by Super Bowl XLIX, Taylor Swift's 1989 Tour, the World Series, U2, the Mayweather-Pacquiao fight, the NCAA men's hoops champion Duke Blue Devils and Garth Brooks.

With sales lagging an otherwise robust luxury market, Mercedes-Benz is replacing the head of its U.S. operations, Steve Cannon. Cannon oversaw the subsidiary's move from New Jersey to Georgia this past year. He will be leaving the company next month. The former U.S. military officer will be replaced by Austrian native Dietmar Exler. While Mercedes didn't provide any reason for Cannon's departure, the maker has been losing momentum in recent months, a time when the U.S. luxury market normally heats up.

The $8 billion drone-maker DJI has just opened its first flagship store in China. The 8,600 square foot glass-and-metal building, built like a quartz crystal, is located on the harbor in DJI's home town of Shenzhen, and features a theater, lounge and high-ceiling test area. The store also has its own pilots as they, not the public, get to test fly. DJI has $500 million in reported sales in 2014, putting it on top of the industry.

E. Coli is back for another burrito. The Centers for Disease Control and Prevention is investigating a new outbreak at Chipotle that has sickened people in Kansas, North Dakota and Oklahoma. Throughout the crisis, Chipotle executives have also stressed that the E. coli outbreak appeared to be limited to a period between Oct. 19 and Nov. 13. But the latest illness were reported between Nov. 18 and Nov. 26, and included three people in Oklahoma and one in both Kansas and North Dakota, the CDC said.