Travel Daily
Mandarin Oriental's multimillion-dollar global advertising campaign "He's a Fan/She's a Fan", is into its next chapter with a campaign starring award-winning French actress, Isabelle Huppert. The global brand awareness campaign, which includes print and digital media continues the chain's strategy of connecting the fan with international celebrities who frequent the hotels.
Consumerist
Most fast food chains continue to source beef and poultry raised on unnecessary antibiotics that could result in the spread of drug-resistant bacteria. A new report looks at 25 restaurant chains and grades them on their antibiotics policies. Only five of the chains earned passing overall grades, with Chipotle and Panera Bread each making "A." Chick-fil-A scored a "B." McDonald's and Dunkin' Donuts each earned "C". "F" were 14 restaurant chains - including KFC, Olive Garden, Taco Bell, Sonic, and Papa John's.
Automotive News
Mercedes-Benz plans to bring out a vehicle to go up against Tesla, but it won't come out for a few years. Thomas Weber, Daimler AG board member in charge of group research and Mercedes-Benz car development said the automaker plans to begin selling an electric vehicle with a range of 400-500 kilometers (250 to 310 miles) possibly in 2018. "It's something different," he said. "It's unique; it's emotional. Wait and see."
Yahoo
McDonald's has launched a chicken burger made from a blend of white and dark ground chicken. It can be ordered in two varieties: "classic," with red onions and ranch sauce; and "tangy," with grilled onions and a tangy "signature sauce." The sandwiches, which are each under 400 calories, also come with lettuce and tomato on a new "gourmet" potato bun.
Engadget
Europe, and ultimately the world, is facing a disaster of unimaginable scope, the worst refugee crisis since WWII. Google is launching a campaign in which it will match donations until it raises a total of EUR10 million ($11.3 million) toward migrant and refugee relief. Any money you send will be distributed to four nonprofits (Doctors Without Borders, International Rescue Committee, Save the Children and the UN) providing food, security and shelter to those in need.
Campaign Asia
BBDO's Beijing CCO Arthur Tsang and Greater China chief strategy officer Hans Lopez-Vito suggested that what Chinese see as aspirational is unique to their culture. And it's definitely not how Westerners perceive it. At the Spikes Asia Festival of Creativity the two delved into fundamental cultural differences, with Western ideals often diametrically opposed to Asian ideals. Check out their survey course on marketing East versus West at the jump.
Los Angeles Times
Packed with profits, the nation's airlines are spending money on employees. Starting next month, Delta Air Lines will open three airport "sky spas" where employees can get discounted massages, manicures, pedicures, hair styling, makeup treatments and uniform alterations. The first employee spa is scheduled to open next month in Salt Lake City, with locations in Atlanta and Detroit opening next year.
Nation's Restaurant News
With the price of gas averaging $2.33, and below $2 a gallon in three states, there is extra money in consumers' pockets. They are spending some of it at restaurants and accommodations businesses: spending increased 8.1% in July, according to First Data. Total consumer spending grew just 0.4% in August, but restaurants saw a 5.7% increase last month.
Forbes
The United Nations World Tourism Organization General Assembly was just held in in Medellin, Colombia. That would have been too dangerous a few year ago. Speaking at the conference, Cecilia Alvarez-Correa Glen, the nation's minister of commerce, industry and tourism, said tourism gets the credit for turning around the host city, once "the most violent city in the world." WTO Secretary-General Taleb Rifai said Medellin represents how tourism can revitalize a destination.
Business Insider
George Zimmer, founder of the $2.3 billion men's clothing retailer Men's Wearhouse, is looking to get going again with a startup called Generation Tux. Zimmer, who in 2013 was forced out of the company he founded, has been seeking $40 million at a post-money valuation of $100 million for his new idea, according to a pitch deck obtained by "Business Insider."