Scantily clad young women and buff young men draw a viewer's attention - but brand-name recall is lower after someone sees an ad for the first time, researchers have found. Ads with sexual content often have a basic message: "If you desire more love, more intimacy, more romance," the product will help.

"Zootopia" is a film about animals that live as humans do. Furries are real-life humans who role-play as anthropomorphic animals. It seems like a match made in heaven. At least that's what a marketing executive contracted by Disney believed when reaching out to a furry enthusiast website.

In a concerted effort to build, expand and enhance the sport, PGA Tour and the Ladies Professional Golf Association have "formalized their longstanding cooperative relationship by entering into a long-term, written strategic alliance agreement designed to further promote the growth of golf." The move comes as golf prepares to return to the Olympics for the first time since 1904.

The creator of ABC network's hit Thursday prime time TV shows admits to a pessimism one wouldn't expect from one of Hollywood's most powerful people. Rhimes, founder of ShondaLand, a television production company, realized there was something holding her back. She had a year of "yes" after making a Thanksgiving commitment to her sister Delores to stop saying "no" to the fire hose of opportunities that Rhimes mostly sees as something between burdensome and terrifying, and routinely shuns.

A specialist in marketing to baby boomers, the more than 75 million Americans born roughly from 1946 through 1964, says companies recognized the economic value of the group but were hesitant to shift marketing budgets away from the 83 million Millennials, those born from 1982 to 2000, who remain the holy grail of advertisers. A result is a transitional phase in which Millennials and Boomers will be increasingly targeted in messages that try to bridge the groups.

The government claims Apple's refusal to help unlock a terrorist's phone is a marketing stunt. Of course it's a marketing stunt, but that doesn't mean Apple is wrong. Apple's stance on preserving privacy is partly motivated by the photo leaks of 2014. Hackers stole hundreds of photos of celebrities from Apple's cloud storage and posted them all over the Internet. Many of these photos featured celebrities in various states of undress, but the victims weren't the only ones embarrassed. The tarnished Apple faced questions about its security, which they answered by adding new authentication measures to iOS and iCloud.

Coca-Cola is entering the virtual reality game with cardboard VR goggles. The cardboard packaging of 12-packs of Coke products can be folded into VR goggles that hold your smartphone, similar to how Google Cardboard works. Coca-Cola details exactly how to make the goggles in a video.

The average tenure for chief marketing officers working for the biggest brands in the U.S. fell for the first time in a decade, according to new research from executive search firm Spencer Stuart. The higher rate of turnover and short tenures are being driven by factors such as retirements, a record year of mergers and acquisitions when duplicate roles are often eliminated, and decisions by CEOs and boards to change marketing chiefs.

Chicago Cubs third baseman Kris Bryant seeks to hone his sense of fashion away from Wrigley Field. Bryant has signed a deal to become brand ambassador for the Express line of men's clothing, and will appear in multi-media marketing including TV, print, digital, social media, in-store platforms and Internet, with a dedicated destination at Express' Web site that drills down deeper into his life and style.

Jared Fogle, disgraced former Subway spokesman, is packing on the pounds in prison, where he is serving a 15-year sentence for child pornography and other charges. He has reportedly already gained about 30 pounds in three months in prison, where he buys Honey Buns by the box, as well as other pastries, in the commissary on his weekly shopping day. Fogle was famous for losing 200 pounds by supposedly eating only Subway sandwiches.