With help from ad agency DDB, McDonald's Sweden is selling Happy Meals in boxes that transform into VR headsets. The program is called Happy Goggles, and it will make a limited run of 3,500 headsets available at 14 McDonald's restaurants across northern Sweden.

The coffee giant, operator of one of the most successful loyalty programs around, is changing its rewards protocol in April. Customers will be rewarded for dollars spent rather than number of visits. The company says the move is designed to add more members to the program which currently has 11 million active members. Fewer than one in six of Starbucks' 75 million monthly visitors belongs to My Starbucks Rewards.

Ford executive Sheryl Connelly, who spent a few years in marketing before moving on to global trends and futuring 12 years ago, looks beyond the industry, identifying how patterns and forces in the wider world will influence consumer behavior. Ford recently released its 2016 trends, a list built after a series of workshops and consultations with experts around the world. Three themes are repeated throughout the 10 trends identified in Ford's report: inspiration, ingenuity, and identity.

For the new "Like a Girl" spot, Leo Burnett interviewed girls and asked them how they feel about the emoji set today. "Society has a tendency to send subtle messages that can limit girls to stereotypes," says documentary filmmaker Lucy Walker of Pulse Films, who directed the spot. "As someone who has studied sociolinguistics, I know the kind of impact even seemingly innocuous language choices can have on girls."

Subway has settled a class-action lawsuit that alleged the company's foot-long sandwiches were actually only 11 inches. The restaurant chain said it will ensure that the sandwiches are indeed a full 12 inches, at least for the next four years. The lawsuit was filed after an Australian teenager posted a picture of an 11-inch sandwich on Facebook in 2013. The "New York Post" found that four of seven "footlongs" it purchased measured 11 or 11.5 inches.

MAC Cosmetics is partnering with the world's most famous transgendered person to make a lipstick for the company called Finally Free, the company announced in a feature on its website. The new shade of lipstick will launch on April 7, and proceeds will go to the MAC AIDS Fund Transgender Initiative.

Numerous changes need to happen to the core functionality of this app before it's possible that this deficient, substandard social app gain the attention of the ROI driven marketer. Nothing is worse than a marketing message that disappears and can't be recalled later. It doesn't matter how you spin it or phrase it. If it's something that can't be recalled or watched again, what's the point?

Pepsi approached INSA with a challenge: Describe the intense taste of Pepsi Max Cherry through INSA's unique stop-motion animated GIF graffiti ("Gif-iti") for its #LiveForNow campaign. Over a million people have watched the hypnotic video in just one week.

Fiat Chrysler Automobiles announced an end to its six-year partnership with Wieden + Kennedy. Over the years, the duo teamed up to create a range of work that was not only powerful, but also humorous, thanks to a partnership with "Anchorman 2" and a handful of ads featuring the movie's star, Will Ferrell. The two also reached some big milestones together including a few well-received Super Bowl ads and an Emmy Award for Outstanding Commercial for the Chrysler "Born of Fire" ad that featured Detroit's own Eminem.

Stronger than expected auto sales in February fueled a stock market rally. Low gas prices, easy credit and the calendar quirk that is Leap Day helped boost sales. There also were February sales along the Atlantic seaboard that were deferred from January when a massive winter storm hit that region and caused some dealerships to close for several days. "The impact of millennials is significant, too," said Eric Lyman, vice president for industry insights at TrueCar.com. "They're getting jobs and getting out of the parents' houses."