Reebok tweeted a flow chart trolling Trump's now-famous comment to French President Emmanuel Macron's wife last week that quickly went viral online. During his visit to Paris, Trump was caught on camera telling Brigitte Macron, who is 25 years older than her husband, that she was "in such good shape - beautiful," a comment some viewed as an example of sexism and ageism toward Macron, who is 64.

"The New York Times" analyzed President Trump's tweets over two years. The upshot? He excels at branding his enemies. His policies? Not so much. As for promoting his ideas, he saves his energy instead on mocking people. One example: during the campaign his #BuildAWall tweets resonated; now that he is president, he's all about CNN's #fakenews.

Roger Federer is now in a class of his own. After beating Marin Cilic, the 35-year-old now sits atop the leaderboard for the most Wimbledon titles in tennis history with eight. Nike celebrated Federer's historic win by releasing a 30-second TV spot. You may have been expecting a more emotional approach, but given the way Federer dominated the tournament - he didn't drop a set over the course of his seven wins - the tone fits perfectly.

Sesame Street characters will be starring in online commercials for the Chrysler Pacifica and Pacifica Hybrid minivans as part of a deal announced with Fiat Chrysler Automobiles, which will be sponsoring "Sesame Street" on PBS. The terms of the year-long deal were not announced. "Sesame Street" characters will appear in 10 co-branded videos on Chrysler's digital and and social media channels.

Mercedes-Benz and SXSW are partnering on an innovative gathering called meConvention-which is less about them and more, they hope, about consumers. Taking place at the Festhalle in Frankfurt, Germany, Sept. 15-17, the motto of meConvention - #createthenew -reflects the spirit of creativity, collaboration and innovation the organizers plan to cultivate.

The Food Marketing Institute, National Association of Convenience Stores, New York Association of Convenience Stores and the Restaurant Law Center have filed suit in the U.S. District Court for the Southern District of New York to prevent New York from enforcing rules requiring calorie and nutrient information before a May 2018 compliance date established by the Food and Drug Administration.

According to Nielsen's new Total Audience report, Millennials and Generation Z now comprise 48% of the total media audience. Gen Z in particular is now the single largest audience segment at 26% (although there's a vast age range). Because members of Gen Z are different in key ways from Millennials, the demographic shift holds some implications for brands and retail marketers.

Looks like Procter & Gamble is under the gun after investor Nelson Peltz announced plans to get a board seat. Peltz wants to nudge the $222 billion company, whose sales and profit growth are stagnant, "The Wall Street Journal" reports. If this happens, it would be a new milestone in shareholder activism.

Gillette has mailed razors to young men for their 18th birthdays since the 1990s. It will send out more than two million razors this year as it places more emphasis than ever on introductory marketing, often earning enthusiastic and appreciative social media posts in the process. However, in recent weeks the efforts misidentified several women and middle-aged men as being among the crop of potential new users.

Musician ASAP Rocky has signed himself up for one of the biggest tasks of his career: taking Under Armour to the next level of cultural impact. It was once controversial to claim that artists and musicians are the new athletes in the footwear industry, but Kanye West and Adidas have proved that wrong. With 6.3 million Instagram followers, Rocky has nearly twice as many as Under Armour's main account.