Not everyone can afford a Birkin handbag. OK, most people can’t afford a Birkin. In lieu of spending five figures or more on a purse, French designer label Hermes is offering up a fanny pack for a mere $6,000. Aiming to appeal to a younger shopper (read: millennial), the company is opening up a store in New York’s hip Meatpacking District, where it will also sell skateboards. "Like its peers in luxury retailing, who are bringing DJs and tattoo artists into stores, Hermès aims to liven up its boutiques to lure newcomers,” according to the Wall Street Journal.

Amazon and Whole Foods are enacting the third round of price cuts since Amazon purchased the grocer in June 2017. Customers will save an average of 20% on the new reduced price items. “In addition to new lower prices on hundreds of items that start for all shoppers on April 3, Prime members will now have double the number of exclusive weekly Prime member deals and deeper discounts,” reports Chain Store Age.

Add aspiring musician to Tesla founder Elon Musk’s list of interests. The eccentric entrepreneur dropped his first single on Songcloud over the weekend. It’s a tribute to Harambe, the gorilla that was killed several years ago in a Cincinnati Zoo after a child fell in his enclosure. “This might be my finest work,” the SpaceX boss said of the track, according to Rolling Stone. “RIP Harambe/Sipping on some Bombay/We on our way to heaven/Amen, Amen,” an autotuned voice sings. “RIP Harambe/Smoking on some strong/In the gorilla zoo/And we thinking about you."

FamilyTreeDNA asks the public to share their DNA not to find out whether they’re at high risk for breast cancer or whether their ancestors were black. Instead, the father of Elizabeth Smart, who was abducted in 2002, observes that “when a loved one is a victim of a violent crime, families want answers. … If you are one of the millions of people who have taken a DNA test, your help can provide the missing link.” But the two largest DNA testing companies continue to take the position that they will provide customer data only with a lawful order like …

Perhaps hoping to get a little more publicity, Burger King simply confused consumers by reportedly introducing a meatless Whopper on April Fool’s Day. But it’s no joke. The burger chain is testing the “Impossible” burger at 59 restaurants in the St. Louis area. Burger King’s chief marketing officer, Fernando Machado, tells The New York Times that in the company’s tests so far, customers and even employees had not been able to tell the difference between the old meaty Whopper and the new one.

News from D2c mattress company Casper: It projects "2018 net revenue of $373 million, which would be a 49% increase over the prior year," per Fast Company. Still, it "has yet to make a profit, according to the report, but projects positive net earnings of $8 million before interest, taxes, depreciation, and amortization for 2018." And "the company is rumored to be considering an initial public offering, CNBC reported this week."

Testing new retail concepts seem to be all the rage, and now 7-Eleven is getting in on the action. The Dallas “lab" store features a streamlined checkout process that allows customers to pay through their phones, indoor and outdoor seating and a product assortment more upscale than at typical 7-Elevens that includes handmade tortillas, craft beers, organic teas on tap, made-to-order coffee drinks, cold-pressed juices and smoothies.

It’s the car brand that refuses to die. Originally conceived via a partnership with Swiss watch company Swatch Group AG, now Daimler is forming a joint venture with Zhejiang Geely Holding Group to transform Smart into an all-electric brand based in China. Daimler will build a factory in the country and start worldwide sales in 2022, switching from importing the car now made at a factory on the Franco-German border, according to Bloomberg.