Victoria’s Secret, acknowledging its missteps, revealed plans to investors on how the company plans to evolve."[Customers have] been very vocal about what [they'd] like to see from us in terms of inclusivity, #MeToo, rethinking the fashion show,” said John Mehas, head of Victoria's Secret Lingerie. Part of the shift will be a more diverse group of models in its marketing and advertising that will reflect women of all shapes and sizes. The brand's focus is on the "power of femininity."

Goop launched in 2008 as a newsletter for actress Gwyneth Paltrow’s travel and shopping recommendations, before transmogrifying into a $250 million retail, content, and events business. “Instead of questioning long-standing assumptions about women’s bodies, as Goop often claims is its goal, the company’s products embrace one of America’s oldest health myths: that physical beauty is proof not only of a person’s health but of her essential righteousness,” according to The Atlantic. 

Wendy’s will hire about 20,000 employees as it expands its breakfast menu nationwide. Currently, the fast food retailer offers a bacon sandwich and a honey butter chicken biscuit at about 300 locations. Wendy’s joins Panera, McDonald’s and Dunkin’, all which have been focusing on their breakfast offerings. The morning remains the only growth market for the fast-food industry, according to research group NPD.

Walmart, CVS, Walgreens and Wegmans Food Markets are among retailers asking customers to stop openly carrying firearms in stores, adding to a growing list of companies that are wading into the debate around how to reduce gun violence, according to The Wall Street Journal.  “The sight of someone with a gun can be alarming, and we don’t want anyone to feel that way at Wegmans,” the grocer Tweeted last week.

Kurt Cobain, the late Nirvana frontman, who took his own life in 1994, was an artist as well as a singer. The Kurt Was Here collection of "T-shirts and hoodies feature Cobain’s handwritten journal entries, sketches, paintings and drawings," according to WWD. The End of Music LLC and Live Nation Merchandise are releasing the collection, which will be sold at Barneys New York, Selfridges and online. A percentage of the sales from KurtCobainShop.com will be donated to the Jed Foundation, a nonprofit organization dedicated to protecting the emotional health and preventing suicides of teens and young adults.

David Placek’s Lexicon Branding has been hired for the past three decades by companies like Intel, Apple, Procter & Gamble and Coca-Cola, to help name hundreds of products and launch corporate rebranding campaigns. “The naming process, according to Placek, typically takes around eight weeks and can involve as many as 10 to 12 people working on the creative process and trademark research,” according to CNN. “Clients pay anywhere from $50,000 to $150,000, depending on the project.”

Royal Caribbean, Norwegian, and Bahamas Paradise are sending ships to the hurricane-devastated islands filled with food, supplies and volunteers. “All three companies offer cruises to the Bahamas or frequently use the islands as a stop for their guests and often employ local people,” reports Business Insider. “Royal Caribbean said it is committing $1 million to disaster relief efforts, and is matching staff and employee donations.”

Pepsi, the official soft drink of the NFL for more than 17 seasons, is extending its lead sponsorship for the Super Bowl Halftime Show through 2022. The soft drink company also is launching a campaign themed "Pepsi Cause for Celebration.”  The lead spot is a mix of live action and animation showing various touchdown celebrations by players and fans. Pepsi said it would unveil a second version of the commercial later this month.

Karin Timpone, Marriott’s global marketing officer, is retiring at the end of 2019 to “pursue new opportunities.” Timpone, who ha been at Marriott since 2013, orchestrated marketing for the company’s new loyalty program, Bonvoy, which launched earlier this year. “Many of us haven’t been happy with the launch of Marriott Bonvoy, to put it mildly — the new program is incredibly complex, IT has been terrible, hotels have been playing games with members, and so much more,” according to One Mile At A Time.

Two web developers are calling attention to the devastating fires in the Amazon with a new Chrome extension. As spotted by Vice, the "Amazon Is Burning" extension superimposes pixelated flames onto Amazon.com, showing the site's daily deals engulfed in a digital inferno, according to Mashable. “After the fire conquers the site, users are prompted to donate to the conservation nonprofit Rainforest Trust,” per Mashable.