Washington Post
French luxury fashion company Christian Dior’s decision to use an image of a Native American for its new fragrance, “Sauvage” is coming under fire. The word sauvage, or savage in English, is a racial stereotype with a long history of use against Native Americans, including in
advertisements, according to the
Washington Post. “The ad touched off a quick reaction on social media, with many accusing the company of deploying an insensitive depiction of Native Americans to sell its wares,” per the story.