MARKETING: SPORTS
by Jon Last on Jan 10, 6:46 AM
Having lived for extended periods in both the South and the Northeast, I always marveled at the dichotomous priority each region placed on college football. The game seems an afterthought in the Northeast. Aside from a few loyal Michigan, BC and Penn State alums, Saturday's heroes are persona non grata in New York and deities in the South.
MARKETING: SPORTS
by John Rowady on Jan 3, 5:42 AM
It's hard to believe we're at the beginning of another year. Wow, what a ride! 2011 was quite a year in the world of sports and the sports business. Clearly, our industry impacts the health of our economy and the front pages of our society.