• MARKETING: SPORTS
    NFL Ratings Signals The New Media Order
    The big sports media story for 2016 has been the decline in TV ratings for the NFL. They will likely pick up over the remainder of the season, but it is clear that there is something going on with America's football watching habits. There are no shortages of theories why the game seems to have lost some appeal.
  • MARKETING: SPORTS
    Dwayne 'The Rock' Johnson Rocks Movies, Marketing, Military
    If you want to build a successful career that crosses many lines and encompasses demographics across the board, it should be rock solid, as in Dwayne "The Rock" Johnson.
  • MARKETING: SPORTS
    Athletes Making A Social Media Impact
    If as the saying goes, "There's no crying in baseball," shouldn't we hold athletes from all sports to the same standard? Only, I want to take this mantra one step further-to social media.
  • MARKETING: SPORTS
    Wish I Had This When I Was A Kid-Huge Potential For Ivy League Sports Marketing
    This being election day, I am going to resist the urge for political commentary, and strive to provide a needed diversion. In fact, the only political connection to today's posting will be a couple of interesting statistics about the Ivy League, from which one-third of all United States Presidents including the past four, and both of the major party candidates in today's Presidential contest hold a degree. And while Ivy League graduate success as professional athletes has paled in comparison to that of other major conferences, I couldn't help but chuckle when Chicago Cubs outfielder Dexter Fowler, asked last week ...
  • MARKETING: SPORTS
    Establishing A Legacy - Lessons From The Tiger Woods Rebrand
    It's hard to believe, but it has already been two decades since Tiger Woods took the sporting world by storm. As a young phenom, Tiger didn't just enter the game of golf - he took control of it - and singlehandedly elevated the popularity of the sport. He smashed through barriers and record books alike and brought an athletic approach to the game that would go on to change the way an entire generation thought about training for competitive golf.