MARKETING: SPORTS
by Gordon Plutsky on Nov 29, 1:00 PM
The big sports media story for 2016 has been the decline in TV ratings for the NFL. They will likely pick up over the remainder of the season, but it is clear that there is something going on with America's football watching habits. There are no shortages of theories why the game seems to have lost some appeal.
MARKETING: SPORTS
by Barry Janoff on Nov 22, 10:00 AM
If you want to build a successful career that crosses many lines and encompasses demographics across the board, it should be rock solid, as in Dwayne "The Rock" Johnson.
MARKETING: SPORTS
by Jay Selig on Nov 15, 11:11 AM
If as the saying goes, "There's no crying in baseball," shouldn't we hold athletes from all sports to the same standard? Only, I want to take this mantra one step further-to social media.
MARKETING: SPORTS
by Jon Last on Nov 8, 11:00 AM
This being election day, I am going to resist the urge for political commentary, and strive to provide a needed diversion. In fact, the only political connection to today's posting will be a couple of interesting statistics about the Ivy League, from which one-third of all United States Presidents including the past four, and both of the major party candidates in today's Presidential contest hold a degree. And while Ivy League graduate success as professional athletes has paled in comparison to that of other major conferences, I couldn't help but chuckle when Chicago Cubs outfielder Dexter Fowler, asked last week …
MARKETING: SPORTS
by John Rowady on Nov 2, 1:50 PM
It's hard to believe, but it has already been two decades since Tiger Woods took the sporting world by storm. As a young phenom, Tiger didn't just enter the game of golf - he took control of it - and singlehandedly elevated the popularity of the sport. He smashed through barriers and record books alike and brought an athletic approach to the game that would go on to change the way an entire generation thought about training for competitive golf.
To read more articles use the ARCHIVE function on this page.