As CBS, the USTA, the PGA Tour, and others have found out, people don't like to be force fed now that they've seen the whole menu. As an industry, it's our job to make sure the menu is interesting and everything on it is delicious since the fans love to eat!

During these times of economic challenges, airlines are not flying as high, or as often, as they once did. But one area is seeing increased bookings -- sports sponsorships.

Since the ubiquity of social networks, opportunities are now surfacing for new companies and developers to leverage social media tools to break into the fantasy sports market.

Based on our work with a large number of U.S. and global sponsors, here are our top four trends to watch in sponsorships over the next five to ten years.

With today's newest tools for planning, optimizing, buying, and managing campaigns, sports marketers have an opportunity to hit a home run with every campaign.