• MARKETING: SPORTS
    College Bowl Naming Rights Grow One Bit(coin) At A Time
    Much like the Internet, cell phones and "Keeping Up with the Kardashians," the newer generation of college football fans would be hard pressed to remember a time when college football bowl games did not come with naming rights deals.
  • MARKETING: SPORTS
    When Losing Is Winning
    Now that the 2014 Fdration Internationale de Football Association (FIFA) World Cup is all but a fading memory, worldwide soccer fans will have to wait another four years to get their next global ftbol fix when World Cup 2018 opens in St. Petersburg, Russia. While this year's World Cup host country may still be licking its wounds following a brutal loss in the semifinals to Germany, which ultimately beat out Argentina for this year's title, there's still much for Brazil to celebrate. In fact, many of this year's World Cup "losers" may turn out to be winners after all.
  • MARKETING: SPORTS
    Slow Ticket Sales? Here's The Real Reason Why
    Growing and maintaining fan attendance and consumer participation in sports seems to always be on top of sports marketers' list of top concerns and priorities, and it should be. We live in an age where the proliferation of leisure time choices has grown exponentially.
  • MARKETING: SPORTS
    A Hot Summer For The NBA And NHL
    In 1994, Sports Illustrated published an issue entitled "Why the NHL is Hot and the NBA is Not." The issue and its cover are one of the most memorable, because of how it accurately captured the momentum of two different sports. Last month, Sports Illustrated decided to bring the cover back, this time proclaiming that both the NHL and the NBA were "hot," and they certainly weren't wrong.