• MARKETING: SPORTS
    Sports Teams Need to Think Mobile First
    Much has been written about how and why marketers need to focus their efforts on younger generations. The ways millennials consume information and interact with brands is having a large influence on older generations too. Throughout recent history, new media habits generally start with the young and migrate to everyone else over time. In 2016, no self-respecting senior citizen will be without an iPhone or Facebook account so all marketers need to be thinking mobile first for their marketing outreach.
  • MARKETING: SPORTS
    At UFC, It's Not All About Rousey, But She Sure Drives Awareness
    If Ronda Rousey was your introduction into the world of MMA, don't expect it to be your last.
  • MARKETING: SPORTS
    Year-end Data: Top 10 Sports Sponsorships
    There are only 10 days left in 2015 and it feels like there really haven't been that many Top 10 lists out there, so here's a special "Marketing:Sports" version.
  • MARKETING: SPORTS
    The Impenetrable $25 Billion NFL Brand
    Nothing quite compares to the $25 billion brand, not the World Series, not the NBA playoffs, certainly not the Stanley Cup. While other brands may have more widespread awareness than the NFL, it is unlikely that their consumers - and their sponsors - are filled with such unwavering fervor and forgiveness as those of this all-powerful sports league.
  • MARKETING: SPORTS
    'Big Data' Vs. 'Traditional' Marketing Research In The Sports Industry
    The adoption of advanced analytics has made an unprecedented impact in the way that general managers configure the rosters of their teams. As a sports marketing researcher and one of those guys who admittedly began upon such a path by memorizing the statistics off of baseball cards as a kid, I've always embraced such an approach. But the fundamental question that emanates from such a reality is: To what extent does and should the big data phenomenon factor into the business side of sports organizations?
  • MARKETING: SPORTS
    What ESports Athletes (And LeBron James) Know About Content Marketing
    Picture this: a superstar athlete enters the arena to thousands of screaming fans, millions more watch at home, legions following along on second screens or live-weeting the experience - high stakes, high engagement. You wouldn't be faulted for calling to mind an image of LeBron James, but you wouldn't be inaccurate in thinking of a superstar competitive gamer like Seth "Scump" Abner, either.