MARKETING: SPORTS
by Barry Janoff on Apr 26, 11:00 AM
People looking for the next Michael Jordan, who won six NBA titles with the Chicago Bulls and is regarded as the best NBA player of all time, have generally gone with the just-retired Kobe Bryant and the still dominant LeBron James.
MARKETING: SPORTS
by Brad Nierenberg on Apr 19, 12:00 PM
If you looked up the definition of an athlete, there wouldn't be an image beside it. Why? Because athletes come in all shapes and sizes and no single person embodies the term. Every sport is different in its demands, with each requiring its own set of physical and mental challenges, but it's not just those aspects that define an athlete. We're in the digital age, where what constitutes a sport isn't as black and white as it was 20 years ago. Gaming has arrived and with it, the gaming athlete.
MARKETING: SPORTS
by Jon Last on Apr 12, 11:00 AM
Thinking back to a particularly stressful meeting early in my career, I still hear our CEO ripping the account lead at our agency for gleefully boasting about the extensive reach of one of our campaigns. "You can't eat impressions," he bristled. "I don't care how many people are seeing this, I want to know if it's really selling anything."
MARKETING: SPORTS
by Kent Thomas on Apr 5, 1:06 PM
Tribes were best explained in author Seth Godin's 2008 book of the same name, when he described them plainly as "any group of people, large or small, who are connected to one another, a leader, or an idea." By this definition, everyone you know is a participant in countless tribes. You, yourself, could be a member of a political tribe, a Game of Thrones tribe, an office tribe, a Villanova Wildcats tribe, Pittsburgh Steelers tribe, or a Bruce Springsteen tribe. Even brands can be members of tribes, if they remember the rules of engagement.
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