• MARKETING: SPORTS
    How Brands Are Using Mobile To Change The Game
    If you live in the Bay Area (and I do), the recent resurgence of the San Francisco 49ers is a hard story to miss. Even harder to avoid is news about the construction of the team's brand new, state-of-the-art, greener-than-a-greenhouse stadium just down the road in Santa Clara. Once finished, the arena will be fully outfitted with solar panel arrays, a "green roof," recycled building materials, water and energy saving plumbing and electrical systems, and a dedicated public transportation extension just for good measure. It will be a modern sustainable architecture and engineering marvel, but from the fan's perspective the ...
  • MARKETING: SPORTS
    If Your Aim Is Just A Name, Stay Out Of The Game
    In 1927, the Chicago Cubs home stadium, which had gone under other names since it opened in 1914, took on the name of team owner and chewing gum giant William Wrigley Jr. No naming rights fees as we know them today were applied.
  • MARKETING: SPORTS
    Blue Magic: The Resurrection Of The Dodgers
    "Momentum is the next day's starting pitcher" - one of the most prevailing wisdoms in baseball. It speaks to the sport's uniqueness in that no matter what the starting lineups, the performance of your starting pitcher that day will in large part determine your team's success. It also speaks to the even-keeled mentality of baseball - never get too up or too down. Well, the Los Angeles Dodgers are challenging the traditional themes we've become accustomed to in baseball, and in doing so, are writing their own rules for a sport that's ready for some new ink.
  • MARKETING: SPORTS
    Start Earlier, Work Harder, Give Them More
    The Jacksonville Jaguars recently announced plans for renovation at their home stadium, EverBank Field. Those plans include massive new video boards in each end zone, measuring 300 feet in length apiece. This is just the latest attempt by professional and college sports to offset the decline in live attendance on event days. In fact, live attendance has leveled off or declined in football, basketball and motor sports, in particular, in the last three to five years.
  • MARKETING: SPORTS
    For The Love Of Soccer
    I love soccer. I have cried, overwhelmed with emotion at Santiago Bernabu Stadium in Madrid, where historic soccer events have taken place - like the FIFA World Cup, UEFA Champions League finals, and of course, epic battles between Real Madrid and FC Barcelona.
  • MARKETING: SPORTS
    Throwing The Baby Out With The Bathwater: R.I.P. EA NCAA Football
    Call me old school, but for a long time I've been less than comfortable with the proposition of paying college athletes. That's not to dismiss the salient arguments that, particularly at elite D-1 programs, these athletes generate significant prestige and revenue for their schools, but I would cling more strongly to the belief that the opportunity for these athletes to advance themselves afforded by a scholarship and the life lessons and maturation process provided by competing at such a high level is undervalued in the debate.
  • MARKETING: SPORTS
    The Value Of A Brand - The Value Of A Team Name
    One of the most storied sports teams in history, the Washington Redskins, find themselves stuck on defense in a public debate of their brand name The legendary success of the franchise is rooted in the community, a primary reason Mr. Snyder paid $800 million for the team in 1999.