• MARKETING: SPORTS
    The NFL In 2025: Behemoth Or Niche Sport?
    Mark Cuban caused a stir last March declaring the NFL would implode in 10 years. He was referring to the addition of Thursday night games and the over saturation of prime time action. He also criticized that so much of the popularity is tied to fantasy football, which has nothing to do with the actual game outcomes.
  • MARKETING: SPORTS
    Should The U.S. Spend Gold To Get The Gold?
    As we prepare to welcome in 2015, some people already are preparing for events in 2024.
  • MARKETING: SPORTS
    The Reality Behind Daily Fantasy Sports
    It's an imaginary game that requires real-world skills. The game is Fantasy Sports. And with 41 million players, this game of pretend has dramatically changed the way that real-life sports are consumed. The Next Big Thing in the fantasy sports league world is powered by tech and is already on a meteoric rise, with pro leagues and players alike taking notice.
  • MARKETING: SPORTS
    Requiem For A 'Light Weight'
    I'm too young to remember the movie "Requiem for a Heavyweight," but there was always something poetic about a title that conjures up images of last respects for a once-revered, but long-forgotten titan of the boxing ring. I'd venture to say that the assassination of the University of Alabama at Birmingham football program, last week, failed to register on the radar of many folks outside of a 50-mile radius of the Five Points neighborhood. But it surfaces a number of emotions, concerns and sports marketing lessons for me.
  • MARKETING: SPORTS
    Is FIFA Damaged Goods For Sponsors Of The Beautiful Game?
    It has been an ugly year for sports governing bodies.
  • MARKETING: SPORTS
    Legalized Sports Gambling? A Sure Bet
    Last month, NBA Commissioner Adam Silver added a new job title - "New York Times" columnist - to his already impressive resume. In a surprising move, and perhaps a stroke of PR genius, the association's newest leader penned an op-ed in support of the federal legalization of sports gambling. The piece marked Silver as the first commissioner of the major four American sports to publicly support the legalization of sports gambling. It also furthered his case as the most forward-thinking leader in sports.