• MARKETING: SPORTS
    How Bunkers In Baghdad Plays Golf To Support U.S. Troops
    With The Masters fast approaching and Tiger Woods still seeking to reclaim his relevancy among such players as Jordan Spieth, Justin Thomas, Dustin Johnson and Rory McIlroy, golf has very much been in the news.
  • MARKETING: SPORTS
    What This Year's Super Bowl Taught Us About Fan Engagement
    When 7-year-old Joseph Perez asked Tom Brady at Super Bowl LI Opening Night "Who is your hero?" he probably wasn't expecting the veteran quarterback to tear up in response. But in one of those moments that's just too good to be scripted, that's what happened.
  • MARKETING: SPORTS
    Give Your Property Or Client A Brand Audit For Valentine's Day
    On a day where we are supposed to recognize and appreciate what makes our loved ones special, it strikes me that sports marketers should pause to do the same for their clients or properties. Hopefully, we all subscribe to the truth that a fundamental strategic function of sports marketing is to properly align brands and properties that "fit together."
  • MARKETING: SPORTS
    Thinking About Experiential Marketing At Super Bowl LI
    We're now two days removed from the Super Bowl. The confetti has been swept away, the recaps have been capped and re-capped and capped again. With Tom Brady's legacy as the greatest quarterback of all time more or less sealed (depending on who you ask), much of the conversation has inevitably turned to the other grand and spectacular tradition of the game - the marketing.
  • MARKETING: SPORTS
    Super Bowl Advertising: ROI Friend Or Foe?
    Ah, the Super Bowl-the annual arranged marriage between sports' most-viewed event and TV's single-most expensive ad slot. While brands are guaranteed an audience at least 10 times larger than any other televised event, the debate persists as to whether the current $5 million price tag outweighs the value, with costs continuing to grow year after year.