• MARKETING: SPORTS
    Logos On Team Jerseys: Here To Stay
    A recent sports marketing development is the decision by the NBA to allow small logos on player jerseys. The Philadelphia 76ers were the first to jump in with a deal with StubHub, the online ticket broker. There was some negative backlash, but not enough to make waves or give them second thoughts. The other major pro leagues (MLB, NFL, NHL) came out and said hey are not following, but it is likely just a matter of time until our beloved pro athletes are covered in logos or at least a logo. At look at why the NBA went this route …
  • MARKETING: SPORTS
    Tennis Channel's Its Inner Serena Williams
    When the French Open Grand Slam at Roland Garros takes over the tennis world for the next two weeks (May 22 - June 5), it will be without some of the game's biggest names - Roger Federer and Caroline Wozniacki out due to health, Maria Sharapova due to her drug-related suspension - but it will have the biggest draw in the sport: Serena Williams.
  • MARKETING: SPORTS
    It Started With Pong
    Competition is universal.
  • MARKETING: SPORTS
    Building The Perfect Beast: Cracking The Code On Digital Sports Video
    It seems that every sporting goods company, sports property or activating brand has become a broadcaster. Much to the chagrin of the bean counters, digital video has gained in importance as a compliment to the traditional media mix rather than as a disruptive substitute. In other words, to shift dollars significantly out of one medium to feed the jones for video is to leave your most engaged target, wanting for more.
  • MARKETING: SPORTS
    Best Practices In Experiential Marketing -- Making Brands The Event
    We have a saying at our agency that goes, "Don't just take brands to the event, make brands the event." The first time you read it, it can feel like the sort of silly too-clever marketing lyricism that most people roll their eyes at when it comes from anyone but Don Draper. But the truth is, there's a good deal of sincerity behind it. Today's consumers - call them millennials, if you really, really have to - value doing over owning. That is a conclusion reached time and time again by esteemed publications and universities alike.
  • MARKETING: SPORTS
    Leverage Women's Sports To Create Brand Connections
    Advertising Week Europe has come to a close, and I was fortunate to have the opportunity to participate in a discussion with some of the sharpest minds working in the world of marketing and sports today. As part of a panel called "Do We Really Believe 'This Girl Can'?," we discussed the evolving relationship between women and sports, where marketers can fit into the equation to support female athletes, and how they can leverage women's sports and fitness culture to create connections for their brands.
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