• MARKETING: SPORTS
    Cutting Through The Super (Bowl) Clutter Of Sports Campaigns
    Did someone say sports marketing traffic jam?
  • MARKETING: SPORTS
    What's The Super Bowl Without The Big-Time Ads? It's The Super Bowl As Viewed In Canada
    If I'm being honest, I'd say that I'm as excited about Super Bowl XLVIII as the average Canadian. Which is to say, not much. While I'm a fan of American football, the experience of watching the Super Bowl simply isn't the same during the Canadian simulcast on CTV, namely because of the advertising - or lack thereof.
  • MARKETING: SPORTS
    What Sports Marketers Should Be Thinking About In '14
    A year ago, fresh off of watching at least one series from each of the 35 college bowl games, I threw my hat into the fray with a list of predictions for the year ahead. This year, my bowl TV viewing streak was snapped, though I was able to compensate somewhat, by having the good fortune of attending a bowl game while on vacation. So, in the spirit of my own personal evolution, and amidst all of the prediction lists that you are surely reading, I'm going to modify last year's approach with a combination retrospective of how some of ...
  • MARKETING: SPORTS
    Can The Sochi Games Be Hospitable For Corporate Hospitality?
    As we ring in the New Year for sports, one of the greatest events that is sure to make 2014 a special year is the upcoming Winter Olympics. Time is ticking before the opening ceremonies in Sochi, Russia, get underway. Even with all the concerns in the news, it's safe to say, Russia will pull out all of the stops for the hundreds of thousands of spectators, athletes, media members and brands making the lengthy trek to the lavish resort city for the latest installment of the Winter Olympics. In less than a month, the proposal that won Sochi the ...