• MARKETING: SPORTS
    Delta, United Airlines Find How Twitter Can Be Bitter, Swift In Sports
    Delta Airlines has some 690,000 followers on its Twitter account, United Airlines has nearly 460,000, and it must have seemed that most of them were actively tweeting about the carriers in not-so-friendly terms over the past week.
  • MARKETING: SPORTS
    Playing To Win: Connected Objects And Sports
    As digital trends go, wearable, connected objects and the so-called Internet of Things (IoT) appear to be reaching maximum volume 11 on the hype scale these days. The promise of a world where everything is somehow tethered to the Internet-thus controllable via any and all connected devices-has a certain Utopian appeal, for sure, but the reality is somewhat more mixed. While some reports indicate a steady and rapid rise in IoT technologies over the next decade or so, that unabashed enthusiasm increasingly has been tempered by more skeptical points of view.
  • MARKETING: SPORTS
    For Father's Day, I Want The Mass Media to Stop Bashing Golf
    Total upfront disclosure ... the golf industry has been an important component of my livelihood for nearly three decades, so forgive me if I get a little defensive about a sport that my firm and I have studied extensively and that I have enjoyed as a participant and fan for even longer than that.
  • MARKETING: SPORTS
    The Next Step For U.S. Soccer
    When U.S. Men's National Soccer team manager Jrgen Klinsmann said he wanted to make an impact on the game in the States, I am not sure he meant to set off a PR tirade. The impact I am talking about was the surprising move of leaving Landon Donovan, arguably the most accomplished soccer player ever in United States history, off the final 2014 World Cup roster. The move was met with an explosion of controversy. Traditionally, debates about roster decisions in the U.S. are reserved for sports like football or basketball. It is unique and admittedly refreshing to hear fans ...