What does it take to be a success in sports and sports marketing? Fame, winning, consistency, desirability, a shining personality?

Putting our sports "world" back into the World Wide Web

Many posts ago, I evoked the rather (Jerry) Seinfeldian observation that with the proliferation of player movement in team sports today, fans truly are rooting for a shirt. But the last 15 months or so have been littered with the defections and separations of superstars who were often emblematic representations of the very franchises for whom they are no longer affiliated. First, LeBron took his talents to South Beach, leaving the vitriol of the team owner and much of the Cleveland fan base in his wake. This was followed by the defections of Albert Pujols and Prince Fielder, respectively. But …

If you're like most experiential marketers, you're probably wondering what happened to January and February. From a sports perspective, the Super Bowl, X Games, NHL and NBA All-Star Games, and the Daytona 500 are now in the rearview mirror. March Madness is right around the corner and we, as sports marketers, are quickly realizing that our first quarter is coming to an end. Second quarter programs are rapidly approaching and most of us are now knee-deep in strategy, ideation and planning. With that in mind, this is the perfect time to challenge yourself and reconsider your approach to your 2012 …