• MARKETING: SPORTS
    Can Tiger, Topgolf Take Golf Out Of Rough Times?
    Although golf is a top driver among sponsors, consumers and fans, recent developments have put the game in the rough.
  • MARKETING: SPORTS
    Buy Or Sell: Brands Connecting With Gamers
    It's no secret anymore-eSports has reached a level of legitimacy. Brands are rapidly seeking out any opportunity to sink their toes into the shiny eSports sand.
  • MARKETING: SPORTS
    The Slippery Slope Of Athlete Activism
    The annals of sports marketing history are rife with brand crises brought about by spokesperson scandals and inappropriate conduct. Go back just a few weeks for the swift eradication of multiple brand relationships with Olympic swimmer Ryan Lochte for the latest in a long line of challenges. "Athletes gone bad" is certainly nothing new for sports marketers. Morals clauses have become standard practice for endorsement contracts.
  • MARKETING: SPORTS
    ESports - Time To Unionize
    This past week, ESPN published Activision CEO Eric Hirshberg's remarks on Call of Duty's eSports efforts. He attributes much success to the pro players - "They give you the momentum of a story: a beginning, middle and end. Those narratives are what fuel an interest in sports. People love watching the best players in the world play the game they love."