MARKETING: SPORTS
by Barry Janoff on Sep 27, 10:00 AM
Although golf is a top driver among sponsors, consumers and fans, recent developments have put the game in the rough.
MARKETING: SPORTS
by Brad Nierenberg on Sep 20, 12:22 PM
It's no secret anymore-eSports has reached a level of legitimacy. Brands are rapidly seeking out any opportunity to sink their toes into the shiny eSports sand.
MARKETING: SPORTS
by Jon Last on Sep 13, 10:00 AM
The annals of sports marketing history are rife with brand crises brought about by spokesperson scandals and inappropriate conduct. Go back just a few weeks for the swift eradication of multiple brand relationships with Olympic swimmer Ryan Lochte for the latest in a long line of challenges. "Athletes gone bad" is certainly nothing new for sports marketers. Morals clauses have become standard practice for endorsement contracts.
MARKETING: SPORTS
by Dan Ciccone on Sep 6, 1:31 PM
This past week, ESPN published Activision CEO Eric Hirshberg's remarks on Call of Duty's eSports efforts. He attributes much success to the pro players - "They give you the momentum of a story: a beginning, middle and end. Those narratives are what fuel an interest in sports. People love watching the best players in the world play the game they love."
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