• How To Get The Most Out Of Local Sports Content
    To be successful in this digital media age, you need to be as much a quick-to-learn, creative marketer as a highly experienced editorial mind. Go get 'em.
  • Hoopla Over March Madness Marketing
    If you are a company not officially affiliated with the National Collegiate Athletic Association, be very careful what you say in marketing campaigns. Now that NCAA Division I Men's Basketball Tournament is underway, watchdogs at the NCAA are being especially vigilant in how marketers are trying to crash what has become one of the most-watched, and most-financially seductive, sports parties of the year.
  • Do Consumers' Actions Speak Louder Than Their Words?
    While consumers may think they are indifferent to Olympic sponsorships, their behavior, in fact, suggests the contrary.
  • The Lamp Post Revisited
    Here is what we all need to remember when thinking about measuring the impact of our sports marketing investments.
  • Olympics -- Slapshot In The Arm For The Peacock Network?
    All in all, I think you would argue that these games have been a success and something that NBC desperately needed. So, with Vancouver now a fond memory, there are some questions facing the media world this morning.