• MARKETING: SPORTS
    Los Angeles Hosts World Games; Will 2024 Olympics Follow?
    While the U.S. Olympic Committee, politicians, businesses and citizens debate whether or not Boston should represent the U.S. when the International Olympic Committee selects in 2017 the city that would host the 2024 Summer Games, Los Angeles is hosting an event that organizers are calling the "single biggest event in the city since the 1984 Olympic Games."
  • MARKETING: SPORTS
    A Win For Female Soccer Athletes
    Watching the final few minutes of the Women's FIFA World Cup was an exciting time for both the game of soccer and for female athletes. With the FIFA scandal still in our memory banks, U.S. soccer fans needed the win that the women's team provided. In fact the whole women's tournament was a welcome event for all soccer fans, distracting us from the likes of Sepp Blatter.
  • MARKETING: SPORTS
    My Own Derek Jeter, All-Star Moment
    It's totally presumptuous for me to compare myself to Derek Jeter. I've been fortunate enough to meet him and his family and to provide some research assistance for his Turn Two Foundation, but any comparison should stop there ... almost. Last fall, I also stepped off a baseball field in the Bronx, and took off the only uniform that I've worn in my adult life, for the final time, with a heavy heart, albeit with little fan fare.
  • MARKETING: SPORTS
    Mid-year Review: Are Sports Meeting Your Objectives?
    As we reach the mid-year point for 2015, a year already chock-full of incredibly memorable sports marketing moments, we offer some insights into how well American brands are meeting their objectives through sport sponsorships.
  • MARKETING: SPORTS
    ESports - Rated 'E' For Everyone
    The term "eSports" - like the terms "millennial," "live-tweet," or "binge-watch" before it - is one whose usage no longer requires a definition. This isn't another article that implies that you need to have eSports defined in layman's terms for you before you continue reading. This is the article that knows that you, like millions of other Americans, already know about eSports.