• MARKETING: SPORTS
    Brands, Athletes, Charities Put Their Cards On The (Ping-Pong) Table
    When Clayton Kershaw of the Los Angeles Dodgers this month became the first National League player since Bob Gibson in 1968 to be named both the Cy Young and MVP winner in the same season, one of the ways he celebrated was to play Ping-Pong with his friends.
  • MARKETING: SPORTS
    Is Gaming A Professional Sport? The Numbers Don't Lie
    DotA, League of Legends and StarCraft II are not athletic endeavors typically discussed alongside hockey, baseball and soccer in conversations about professional sports; however, growing interest in Electronic Sports (a.k.a., eSports or professional, competitive video gaming) is starting to shift popular notions of what it means to be a pro athlete playing on a multimillion-dollar team.
  • MARKETING: SPORTS
    Second Screen? No. Let's Talk Companions ...
    Anyone working in sports would say that they are fortunate to do so. We get access to unbelievable experiences, perks and often get the opportunity to meet childhood heroes. But one of the things I find most exciting is that we have the freedom and the opportunity to innovate and look at new ways of delivering content and experiences to fans.
  • MARKETING: SPORTS
    'Chevy Guy's 15 Minutes of Fame Should Teach Us Some 'Stuff' About Good Sports Marketing
    Quick quiz, sports marketers ... in the two weeks that have now elapsed since World Series game seven, do you remember Rikk Wilde, aka "Chevy Guy?"
  • MARKETING: SPORTS
    Adapt Or Die
    In the business world, if you don't change faster than the pace of external change, your business will cease to exist. Or as Brad Pitt's character in the movie "Moneyball" put it, "Adapt or die."