• MARKETING: SPORTS
    Marketers, Media Have A Basketball Jones For NBA
    A lot of people today will be talking about the 2015 World Series, which begins tonight on Fox. But if you have a Basketball Jones, you'll be talking NBA, which begins its 2015-16 season tonight with a doubleheader on TNT (Cleveland-Chicago, New Orleans-Golden State).
  • MARKETING: SPORTS
    A Global Sport With Global Business Impact
    Soccer is a global phenomenon and it is the one sport that transcends national, cultural, religious, and gender boundaries; and socio-economic groups. More people watch soccer than any other sport in the world, over 3 billion followers, and the FIFA World Cup is the world's most widely viewed sports event - over one billion viewers for the 2014 tournament. And, soccer is also the sport played most consistently across the globe with over 265 million players participating in the game!
  • MARKETING: SPORTS
    What Reebok's Sponsorship Of UFC Teaches Us About Perfect Timing
    When Reebok first announced its sponsorship of the Ultimate Fighting Championship last year, the alliance, to me, felt reminiscent of exclusivity deals the NBA, NFL, MLB, and other global sports leagues typically sign with established fitness companies.
  • MARKETING: SPORTS
    Still Bullish On Daily Fantasy Sports
    One of the great hazards of writing this column several days in advance of its posting is that I don't have the omniscience that would enable me to know how developing sports marketing stories will evolve in our limited-attention span, citizen journalism-fed, instant-gratification news cycle. So as I put fingers to keypad to riff on why I'm still a big advocate of Daily Fantasy sites, the latest scandal du jour could move in any number of directions.
  • MARKETING: SPORTS
    Batten Down The Hatches, DraftKings and FanDuel are Just Getting Started
    It might surprise you that a cursory search for "DraftKings" or "FanDuel" on Twitter produces alarmingly few references to setting lineups, or depositing money, or discussing results of a previous week's contests. Instead, the prevailing topic of discussion is advertising exhaustion, with many users gleefully mocking the services' relentless marketing.