• MARKETING: SPORTS
    Why Baseball Needs Storytelling For Long-term Success
    Baseball, America's favorite and somewhat declining pastime, is caught in an interesting paradox when it comes to the future. In terms of revenue, it is thriving - a record $8 billion in 2013 as new TV deals from national and local partners have proved lucrative. The league has also been an innovator in the digital realm using streaming video, social media engagement and the embrace of mobile apps, like "At The Ballpark" and "At Bat," as smart extensions to cater to fans in the new media environment while enhancing their experience at the ballpark and at home.
  • MARKETING: SPORTS
    Topps, Upper Deck Rebuilding Their House Of Cards
    There was a time when kids would buy sports trading cards and play with them. Then came an era when trading cards were considered too sacrosanct to be handled and had to be put into vaults for future investment purposes.
  • MARKETING: SPORTS
    Google Glass And The NBA: A Slam Dunk Or An Airball?
    It seems as if every day there is yet another news article touting the benefits of Google Glass in the workplace. As spin-control efforts go, this is a smart, calculated move on Google's part, considering that the novelty of smart glasses might have already started to wear off. While Google's Glass at Work initiative may ultimately unlock some interesting applications in certain vertical fields, particularly medicine and IT, the workplace that seems to be getting the most buzz lately when it comes to the implementation of Glass has been the NBA.
  • MARKETING: SPORTS
    Hope Springs Eternal: Lessons From Opening Day
    I did something last week that I hadn't done in awhile. I attended opening day at an MLB ballpark, and I had a better time than I expected. Now, let me put the previous sentences in the proper context. I go to a lot of baseball games for both work and pleasure. In fact, I probably can't think of more than three things that I'd rather do than go to a baseball game...and it doesn't matter who's playing.
  • MARKETING: SPORTS
    Brands Need Smarts And Luck During March Madness
    March Madness is an apt moniker for this flurry of competition we've been treated to the past few weeks. Fitting not only for the unpredictable action on the court and the passion that it inspires, but for the sponsors associated with the NCAA tournament, as well as the heaps of money this spectacle generates.