MARKETING: SPORTS
                                    
                                
                                
                                    by Jon Last on Aug 8, 1:00 PM
                                
                            
                                
                                    Clearly, the popularity of football, both at the collegiate and professional levels, has skyrocketed over the last decade, with 85% and 67% of sports fans claiming to closely follow each, respectively; tops among all sports.s But underlying the fascination that remains are a number of intriguing conundrums.