MediaDailyNews Editions for September 2018
MediaDailyNews - Friday, Sept. 28, 2018
Feds Probe Agencies Over Media Transparency
Media Trading Probe Affects Agency Stock Market Trading
2019 Forecast: TV Ads Decline 4%, Digital Growth Soars 18%
Time For Men In The Ad Business To Grow Up
Xandr: Making Advertising Matter Will Take A Community
New TiVo OTA Aims At Growing Crowd Of Over-The-Air Viewers
OOH Sports TV Viewing Big Among Millennials
Nike's Kaepernick Campaign Scores With Key Audience: Urbanites
Brite Media Revamps Under New Leadership
AdMore's Condon Named CRO, Comcast Spotlight
Banking The Future On Short-Form Video Ventures
5 Reasons To Start Taking CTV Seriously
Sorrell's S4C Floats Today
MediaDailyNews - Thursday, Sept. 27, 2018
TV Stations' Consortium Launches Programmatic TV Ad Effort
NFL Fumbles Start Of New Season, Fox Has Greatest Ad Exposure
Fox Selling 39% Sky Stake To Comcast
Google Metric Measures Impact Of Video Ads On Search, Earns MRC Accreditations
Is Apple Being Too Careful About TV/Movie Productions On OTT Platforms?
Advertisers Encouraged To Buy Facebook, Messenger Stories
Nielsen Expands Total Audience To Local TV
Accenture Interactive's MXM Raids Publicis.Sapient
Pluto TV To Roll Out 8 New Streaming Channels
Can Amazon Become The #1 Ad Platform?
MediaDailyNews - Wednesday, Sept. 26, 2018
WPP Combines Y&R With VML
AT&T Restarts Ad Business With New Company: Xandr
Nielsen Expands Total Audience To Local TV
Google Will Allow Certified Cryptocurrency Ads In U.S., Japan
IBM Launches Watson-Based AI Platforms For Advertising, Marketing
Vox Media Adds New Podcasts, Sponsors
Google Metric Measures Impact Of Video Ads On Search, Earns MRC Accreditations
Did You Hear The One About The POTUS Who Walked Into His Own Joke?
AT&T Sees Investment In HBO As Profitable
Publicis Groupe's Leadership Model Hits Poland
CBS Taps Richard Parsons As Interim Chairman
OAAA Taps Industry Icons, Young Guns To Support OOH
Pain Redefined: Watching The New 'Murphy Brown'
MediaDailyNews - Tuesday, Sept. 25, 2018
Nielsen Integrates 'Viewability,' Fraud Filtration With Digital Ad Ratings
Nielsen To Begin Measuring Audio Diaries Monthly
Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates
NBC's Greenblatt Officially Departs, Telegdy And Cheeks Become Co-Chairmen
In Reversal, IAB Says Congress Should Consider Privacy Legislation
Improving Viewer Experiences Will Be Key For The Future Of Video Ads
Data Shows Pandora Fastest-Growing Audio Market Player: +45%
Viewability And Fraud Show Progress, Mobile Video Still Risky
Only 22% Of App Publishers Understand Header Bidding
Adobe, Microsoft, SAP Launch Open Data Initiative
With OTT On The Rise, Companies Look To Deals To Grow Globally
Millennials Prefer Subscription Streaming, Mobile Devices To Linear TV
New For Fall: Despite 'Million' Flaws, Show Is OK Anyway
CIAA Unveils 'Live The Legacy' Campaign For Hoop Season
Mindshare Hires First Global Strategy Officer
MediaDailyNews - Monday, Sept. 24, 2018
Ad Council Undergoes Massive Makeover
A+E Touts Revenue Gains For 'Outcome-Based' Guarantees
WPP's Johan Boserup Returns To Omnicom
Adobe Debuts Virtual Analyst For Analytics
Startup Pays Consumers To Look At Ads, Finds Supply Outstrips Demand
Analysts: Disney Is Better Off Without Buying Sky
Live Streaming Video Still Key For Media Companies, Marketers, But Challenges Remain
NBC Entertainment Chief Robert Greenblatt Expected To Depart
SiriusXM To Acquire Pandora In $3.5B Deal
Conde Nast Launches Women's Video Network
6 Digital Secrets Challenger Brands Use To Drive Growth
More Digital Video Ads Are Coming - How Will They Impact Ad Fraud?
Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TV
Murdoch Was An Observer As Comcast Beat Disney For Sky Control
The Democrats Have A Brand Problem
Minute Media Acquires 'Mental Floss,' Focuses on Growing Millennial Base
MediaDailyNews - Friday, Sept. 21, 2018
Political TV Ads Increase After Kavanaugh Assault Allegations
Facebook Ad Spending Rebounds, Return On Ad Spend Does Not
MDC Partners Explores Possible Sale
Publicis Media Strengthens Global Commerce Offering
Sling TV Signs With Nielsen
Adobe Is Acquiring Marketo For $4.75 Billion
NFL Regular Season TV Ratings Dip
Hulu: Ads As Wretched As Plot Of 'The First'
ESPN+ Streaming Service Tops 1 Million Subscribers
OTT Dominates Digital Video Ad Views
Has OTT Advertising's Time Arrived?
Omnicom, MAD Network Test Ad Blockchain Platform
MobiTV Adds 90 Networks For App-Based Pay TV
BuzzFeed Shopping Guide Is 'Editorial,' Not 'Advertising,' Industry Watchdog Says
Should Poor NFL Teams With Low TV Ratings Be Demoted?
MediaDailyNews - Thursday, Sept. 20, 2018
MRC Releases 'Content-Level' Brand Safety Guidelines
U.S. Ad Market Expands 6.1% In First Half, 2018 Poised To Break $200 Billion Mark
Interpublic Finds Machines Perform Better Than People In Campaign Management
IBM Creates Technology To Identify Bias In Machine Learning
Revcontent Pushing To Rid Industry Of Sexually Explicit Advertising
Enter Stage Left: Progressive Sites Proliferate Too
Analyst: Viacom Is Stuffing Ads In TV Shows
VAB: TV Fosters Stronger Connections Than YouTube Among Millennials
The Trade Desk, IMA Adjust To Living In A Digital World
Amazon's Forecast $4.6B In U.S. Ad Revenue Gives Marketers Reason To Increase Bids
NBCU To Debut Kelly Clarkson Talk Show In 2019
New For Fall: 'Manifest's' Destiny Could Be Success For NBC
Facebook Beefs Up Security For Political Campaigns
Accenture Interactive Launches First African Design Studio
MediaDailyNews - Wednesday, Sept. 19, 2018
Amazon Joins Digital's 'Big 3,' Displaces Microsoft
ARF Taps Levi's Murrer As New Chair
Emmys Hit New Viewer Low
Emmy Awards Were A Drag, But They Get A+ For Diversity
TV Networks Ramp Up New Season Promos
UM, Zenith Lead The Pack In Forrester Media Agency Study
'High Times' IPO Backed By 6,000 Investors
Rewatching 'The Beverly Hillbillies'
Ad Council Takes New Tack With Latest Anti-Bullying Campaign
Sinclair Hires Jeff Carroll, Former NBCU Marketing Executive
Why Ads.txt Adoption Is So Important For In-App Ads
MediaDailyNews - Tuesday, Sept. 18, 2018
Specs Issued For Political Ad Icons
MediaCom Is Tops In New Business For The First Half Of 2018
Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format
Hulu Launches Major Brand Campaign During Emmys
Video Platform SpotX Claims Total Anti-Fraud Compliance
Does Pre-Season Buzz Really Matter?
Connected TV Increases Digital Video Impressions
Agency-Client Trust Levels Hit A New Low
TripleLift Readies OTT Ad Products
'Time' Taps New Hires As It Transitions To New Ownership
New (And Old) For Fall: New 'Magnum' Works Hard To Impress
Lenfest Institute, Knight Foundation Give $20 Million To Support Local News
MediaDailyNews - Monday, Sept. 17, 2018
'Time' Marches On, This Time To Salesforce Founder Benioff
Call For Entries: 2019 'All Stars'
UM Wins $325 Million Quicken Loans Media Business
Report Finds Digital Ad Discrepancies Remain High, In Need Of Solution
This Year's Emmy Show Has All The Platforms Covered
Emmy-Nominated Cable, Streaming Shows Have Low Awareness
Alex Jones Wins Info War, Site Traffic Soars In August
Psyop Acquires Content & Co.
Snapchat Partners With 25 Media Companies, Leverages Users' Content
U.S. Marketers To Spend $15 Billion On Data In 2019
Facebook Finds Local Publishers Use Groups To Facilitate Dialogue, Editorial
Viewership In NFL's First Week Holds Steady, Resembles 2017
Brand Loyalty Fading Among Americans
Verizon Focuses On Oath's Media Growth
In A Turbulent World, Adaptation Is King
« Previous Entries