- MediaPost Weekend - Sunday, May 17, 2015
- P&G Launches North America Media Agency Review
- PHD Wins $600 Million SC Johnson Buying Assignment
- Google Reportedly Rolling Out Buy Button
- Amazon Releases Advertising Platform For Mobile Apps
- RAB Cancels Quarterly Revenue Reports
- Now It's The NFL's Brand That's Deflated
- MDC Partners' CFO: SEC Inquiry Just A 'Short Term Blip'
- Episode 713: 'You Knew We'd Catch Up With You Eventually'
- Verizon's Takeover Of AOL Raises 'Urgent Privacy Concerns,' Advocacy Group Says
- Industry Reacts To Verizon's $4.4 Billion AOL Purchase
- The Mother of All Disruption
- AOL + Verizon = Scale Of Google, Facebook
- My Binge-Clicking Experiment Reveals The Web Is Too Targeted
- Digital Disruption? Just Getting Started, And Going Horizontal
- Fraud Ad List Unveiled At IAB
- FCC Refuses To Stay Net Neutrality Rules
- Google Expands Ad Industry Dominance, Facebook Catching Up
- Freedom Isn't Free
- Nadal's Compensation Will Be A Little Less 'Gross' If MDC Changes Hands
- Google Deems 54% Of Video Ads Viewable, Notes US Trails Other Countries
- MediaPost Weekend - Sunday, May 10, 2015
- Redemption: How A Coupon Processor Became The Most Powerful Player In Marketing
- Nadal's Compensation Will Be A Little Less 'Gross' If MDC Changes Hands
- Red, White And Down All Over: Newspaper Revenues Drop
- Google Deems 54% Of Video Ads Viewable, Notes US Trails Other Countries
- Why Doing Away With Upfronts Would Be A PR Disaster
- Snapchat To Sell Ads, Targets Millennials
- Real-Time Audience Targeting, Coming Soon To A Theater Near You
- National TV Ad Forecast Gains Momentum
- Why Do We Still 'Listen' To Social Media?
- Ad Industry To Start Enforcing Mobile Privacy Rules In September
- Google Names Ad Networks Responsible For Ad Injectors
- Time To Think About Regulation For Disruption
- CVS Puts $85 Million Media Account In Review
- CMOs Served Notice - If They Don't Drive Digital Transformation, CIOs And CTOs Will
- FCC Chairman Favors More Rights For Online Video Distributors
- Episode 712 -- Ground Control To Major Don: Once More Into The Abyss
- Google Mobile Searches Surpass Desktop
- Citi Launches Global Media Review
- Viewability Crowd: Meet The 'Loaded Ad'
- Nielsen Announces Top Dogs In CPG Innovation
- MRC Weighs In On Mobile 'Viewability,' Adds 'Loaded Ad' Criterion
- 'Traditional' Upfront Season Gives Way To Anything-Goes 'Content' Bazaar
- NBC TV Revs Drop, Films And Theme Parks Rise
- Mind The Gap: Agencies Are From Venus, Clients Are From Mars
- Lawmakers Struggle With Data Breach Proposals
- MediaPost Weekend - Sunday, May 3, 2015
- Lawmakers Struggle With Data Breach Proposals
- Google Lets Developers Pull Voice Search Into Apps
- What David Letterman Means To Me
- Media Agencies Aren't Going Away -- But Being 'Agents' Might
- AT&T Says Wireless Customers Should Have Predicted Throttling Program
- NBC's Brian Williams Mess Gets Even Messier
- Sorrell is WPP's $66 Million Man - And That's Just His Pay For 2014
- Will All TV Median Ages Soon Be Over 50?
- Investigations Looking At MDC Partners' Potential Financial Wrongdoing Multiply
- Brands Plan For More Programmatic Spend, But Agency Trust Issues Still Lurk
- Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'
- Episode 711: Perverse Bloodlines, Raised Hairlines, & Reverse Story Lines
- TV Doldrums: Key Adult Audiences Drop In C3 Research
- MDC Partners Stock Plunges After SEC Investigation Disclosure
- ComScore, CIMM Unveil Cross-Measurement Results
- ESPN Sues Verizon For Letting Customers Reconfigure TV Packages
- ANA Advises Advertisers To Make 'Measurably Viewable' New Digital Ad Currency Standard
- Death By Magic Beans
- ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
- Everyone On Earth Launches Apple Watch Apps
- MediaPost Weekend - Sunday, April 26, 2015
- A Pitch Deck Worth A Thousand Words: Why KBS+ Wants You To Be A Startup
- ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
- Everyone On Earth Launches Apple Watch Apps
- Dr. Oz Attacks His Attackers; Says He'd Take Some Segments Back
- P&G Expects To Save $500 Million Through Agency Cutbacks
- Comcast Calls Off Merger With TWC
- Auditors Launch Study Analyzing Marketers' Programmatic Buys, Will Benchmark 'Working' And 'Non-Working' Media Budgets
- ANA Calls Agency Financial Relations 'Disturbing,' Releases Findings To Back It Up
- Ad-Blocking Crisis: Time Publishers Got Tough On Digital Shoplifters
- Coca-Cola Launches $400 Million U.S. Media Agency Review, The First In A Decade
- Social Media Risk Scoring Comes To Insurance
- IAB: Digital Ad Revenue Approaching $50 Billion Annually
- Google's Lobbying Spending Reaches New Heights
- Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'?
- Mindless Media Is The New Fast Food
- Senators Seek To Block Comcast's Merger With Time Warner
- Publicis Groupe Reports 0.9% Organic Growth; Q1 Results Boosted By Sapient Buy And Exchange Rates
- The Secret of Successful Marketing Lies In Split Seconds
- Nielsen: Microsoft TV Campaigns Expand Social Presence
- Utter Doom: The Anniversary
- Google DoubleClick Network Hit With More Malvertising
- MediaPost Weekend - Sunday, April 19, 2015
- Google DoubleClick Network Hit With More Malvertising
- National TV Ads Weak In Q1, Digital Makes Big Gains
- Can Awareness and Attribution Live Together?
- Dentsu Kick-Starts Fund, Has Yen For Startups
- The Next Ad Blocker: Social Media
- 'Moone Boy' Just Might Be The Best Sitcom In The Entire World
- Yahoo, Microsoft Restructure Search Alliance
- Where's Your Name Been? Brand Safety Now Top Priority Following 'Paedo' Site Revelations
- WPP Buys Mobile Ad Attribution Firm Medialets
- Forbes Licenses New Capitalist Tool, Social Selling
- Horizon Media Successfully Defends Telemundo, NBC Universo Assignments
- Got A Supply Or Demand Idea? Rubicon Has A Garage For You To Build It In
- Google, Prepare Yourself For An EU Beating
- WPP, Publicis Stocks Continue Slide: Analyst Urged Investors To Exit The Sector
- Episode 709: 'She's My Mother/She's My Sister/She's My Waitress'
- TV Viewership Declines Across All Demos
- Adland Stocks Fall After Analyst's Advice To Exit Ad Sector
- Broadcast TV Advertising Forecast To Continue Early 2015 Decline
- WideOrbit Unveils Programmatic TV Marketplace
- Analyst Brian Wieser Urges Holding Company Investors To 'Exit The Sector,' Or 'Move To The Sidelines'
- Who Doesn't Remember His First Time?
- FCC To Examine Verizon's Supercookies
- Unfriend Anyone Who Sends You Baseball Footage
- MediaPost Weekend - Sunday, April 12, 2015
- FCC To Examine Verizon's Supercookies
- AT&T Seeks To Appeal Decision In Throttling Dispute
- OTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020
- Unfriend Anyone Who Sends You Baseball Footage
- Turn Hit With New Lawsuit Over 'Zombie' Cookies
- CBS All Access Signs 12 Station Groups
- Are Timesheets Killing Innovation?
- Spending Up, But Marketers Still Have Big Digital Blind Spots
- Google Considering Buying Twitter (Rumor Has It)
- Ad Tech Revenue To Grow To $100 Billion By 2020
- Three Truths About Fraud
- Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me?
- NCAA Men's Basketball Championship Game Scores $153M In Ad Revs
- WPP's Data Alliance, Facebook Expand Global Alliance
- YouTube Kids User-Generated Content Accusations At Heart Of Unfair Practices
- Analyst Downgrades Omnicom From 'Outperform,' Cites Lack Of 'Visibility,' Uncertainty About Its Future
- The Messy Part Of Marketing
- Broadcast Viewers Are Older, Advertisers Must Adjust Demo Expectation
- Sideswipes: How To Find Role Models For A Human Pace Of Life
- Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
- Facebook Sued For Creating Database of 'Faceprints'
- 'Mad Men' Poses Existential Question: Is That All There Is?
- 'Rolling Stone' Retracts Campus Rape Story
- Why $5 Million Is The Same As $5 Billion
- NCAA Final Four Shoots Big Ratings
- SC Johnson Puts $1 Billion Media-Buying Assignment In Review
- Microsoft Stops Turning On Do-Not-Track Commands
- MediaPost Weekend - Sunday, April 5, 2015
- #ThingsBrandsNeverSaid: How FleishmanHillard Uses Data, Analytics, Content To Bring Client Stories To Life
- SC Johnson Puts $1 Billion Media-Buying Assignment In Review
- Microsoft Stops Turning On Do-Not-Track Commands
- Global Ad Spend On Social Nets Forecast At 29%
- Ad Market Saturates, Costs Begin Deflating: Even Prime-Time Not Immune
- Major Media Cos. Forecast Lower Ad Revs
- M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015
- L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
- Ello Revamps, Raises $5 Million
- Nielsen Rebrands Online Ratings As Digital, Includes Mobile: Unclear How It Will Disclose Accreditation
- Google AdWords Integration Identifies When Paid Search Triggers Offline Sale
- Media Deals In Early 2015 Total $23 Billion, Digital Most Active
- RTB Ad Spend Increased 141% In 2014; Mobile Key Part Of Growth
- Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have
- FTC's McSweeny Reminds Advertisers To Disclose Paid Endorsements
- Charter Communications Snaps Up Bright House Networks For $10B
- Comcast Invests $4B In New Company Led By Michael Angelakis
- Kill The Bots First, Then Tackle Viewability
- Amazon Beats Google To The Professional Home Services Market
- IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
- P.R. Wild Pitches, Spring Edition
- ZO Cuts Its 2015 Global Ad Spending Forecast
- All The News That's Fit For One Sentence: NYT Unveils New Short-Form Story
- The 'Mad Men' Set-Up: How Will We Deal?
- MediaPost Weekend - Sunday, March 22, 2015
- When Augmented, Virtual Reality Becomes Real For Advertisers
- Native: Why And How
- Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
- FTC Closed Antitrust Case Against Google Despite Negative Staff Report
- Conde Nast Entertainment Taps Rapt For Interactive Video
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
- 'Drunk Exec Barfs At Bergdorf's': Is That You, Don Draper?
- SXSW: Notes From An Old Fart
- FTC To Tackle Cross-Device Targeting
- Publicis Groupe Founding Family Slims Its Ownership Stake In The Company
- Barclays' David Wheldon Is The New WFA President
- Blockbusted: NCM, Screenvision Call Off Merger
- WPP Bidding For Shopper Data Giant Dunnhumby
- Cheetah Mobile Acquires MobPartner For $58 Million
- Giga OMG!
- Seeing Red: Ads With Red Backgrounds Drive More Conversions
- The Best And Worst Thing About SXSW
- MediaPost Weekend - Saturday, March 14, 2015
- Surfing Big Waves With Steve Case
- Google Error Leaks Personal Owner Info For Several Thousand Sites
- Seeing Red: Ads With Red Backgrounds Drive More Conversions
- FCC Unveils Net Neutrality Order, Takes Case-By-Case Approach To 'Sponsored Data'
- So Smart It's Stupid
- Why Now Is The Most Exciting Time To Work In Advertising
- Data Will De-Commoditize TV Advertising
- The Apple Gold Standard: Think Rich, Bitch
- Media Companies Take Stock Hit
- SXSW: Heading Into The Bubble
- New Two-Pound MacBook Steals The Show
- InMobi Disputes Google Rumor, Wants To Remain Independent
- Viacom Restructures Cable Networks, Layoffs Coming
- Pfizer Shifts $100 Million OTC Planning Duties To Carat
- WPP Reports 2014 Organic Revenue Growth Of 8.2%
- Twentieth Television Offers New C1 Rating Guarantee
- MediaPost Weekend - Sunday, March 8, 2015
- Twentieth Television Offers New C1 Rating Guarantee
- Newspapers' Digital Audience At Record High, Mobile-Only Readers Soar
- Senate Democrats Reintroduce Bill To Curb Data Brokers
- Data Will De-Commoditize TV Advertising
- Mediabrands Management Shakeup: Henry Tajer To Succeed Matt Seiler As CEO
- Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
- McDonald's' Latest Move: Food Sourcing Policies Limiting Antibiotics, Hormones
- Dakota, Isis, And 50 Shades Of Cray-Cray
- At Upfront, Formerly All-Male Spike Pushes Female Audience Growth
- Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
- Empirical Data Proves TV Now As Accountable As Digital, Brands Can Have Their 'Cake, Eat It Too'
- Omnicom Inks Landmark CineMedia Upfront Deal, Integrates Mobile, Video
- The Spreading Activation Model Of Advertising
- Madison Avenue Calls On Nielsen To Address Diaries, Billions In Local TV Ad Buys At Stake
- Mr. Spock And Us
- Nick Brien Joins Hearst: Named CEO iCrossing, President Magazines Marketing Services
- CBS Interactive's New Unit Creates Custom Content For Marketers
- Why Google And Facebook Deserve Your Trust, Without Reservation
- Car, Retail Ads Slow Down On Broadcast TV
