MediaPost Weekend Editions for 2015
MediaPost Weekend - Sunday, March 1, 2015
Advocates Say White House Privacy Proposal Filled With Loopholes
Six Signs We're In The Postdigital Age Of Advertising
Car, Retail Ads Slow Down On Broadcast TV
Stumbling Badly In The Next 12-24 Months?
FCC Bans Broadband Providers From Blocking Traffic Or Creating Fast Lanes
Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
How Advertisers Can Lead the Fight Against Digital Piracy
The Oscar And The Helix: Changing The Academy's DNA
Big Heart, Small Ratings: 'Parks and Recreation' Says Good-bye
Web Growth Dips, Facebook Keeps Pushing Internet Expansion
Digital Advertising Alliance Launches Opt-Out App
Alex Bogusky to Launch Social-Good Start-Up
Rubicon Project Sees $41.8M Revenue In Q4, Up 49% YoY
Century 21 Kicks Off 2015 Efforts Without CMO
Oscar Ratings Lowest In 8 Years, Key Brands Draw Big Engagement
2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To Digital
Oscar Wasn't As Popular In Social Media Circles This Year
Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
Qualia, BlueCava Partner For Real-Time Intent Targeting
Dead Tweeting The Oscars!
Google Pays $25 Million For .App Web Domain
Havas Acquires mCommerce Specialist Plastic Mobile
Oscar-Nominated Movie Piracy Costs Millions
Radio Slipped in 2014, Digital Growth Slowed
Cadillac: Walk Softly And Carry Your Stick-Shift?
Obama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech
IAB Releases Native RTB Specifications
Sideswipes: We're Doing Pretty Good On Digital Sex - Now We Just Need Intimacy
AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys
Stop The Dresses: BuzzFeed Sets Record, No Kittens Involved
'NY Daily News' Is Up For Sale
Fox Names Marchese President Of Advanced Advertising
Rick Perry Taps Targeted Victory For 2016 Presidential Campaign
Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
MediaPost Weekend - Sunday, Feb. 22, 2015
Oscar-Nominated Movie Piracy Costs Millions
Darden Puts $200 Million Media Assignment In Review
Horizon Media Developing Mood-Based Audio Planning Tool
McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Cadillac: Walk Softly And Carry Your Stick-Shift?
Nielsen To Launch 'Ratings Stabilization' In 31 Markets
Media Usage Does Not Always Mean Ad-Reach Opportunity
Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
American Legacy Shifts $50 Million Media Assignment To Assembly
'Telegraph' Spiked HSBC Stories To Keep Ad Biz, Journo Alleges
Snapchat Valuation Pegged At $19B, Media Brands Invest In Service
AT&T Charges Kansas City U-Verse Users $29 A Month To Avoid Tracking
KSL Trustee Claws Back $1.75 Million From Sweet'N Low Parent
Facebook To Debut Product Ads, Boost To Brands
Havas, NewsCred Strike Global Content Marketing Accord
TV Upfront Spend Shifts, Cable Grows Steadily
Publicis Groupe In Talks To Acquire Press Agency Relaxnews
FTC Urges Court To Let Throttling Lawsuit Proceed Against AT&T
Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much
Forbes Puts Native Ad On Cover
What A Long, Strange Media-Death Week It's Been
Kraft's CMO Among Execs Leaving As New CEO Changes Management Team
MediaPost Weekend - Sunday, Feb. 15, 2015
Forbes Puts Native Ad On Cover
What A Long, Strange Media-Death Week It's Been
Kraft's CMO Among Execs Leaving As New CEO Changes Management Team
Viewability: No One Else Has It, Either
Pinterest Teams With Apple, Lets Users Pin Apps
Native Advertising Is The Future, But It Means Nothing
Publicis Groupe Reports Q4 Rebound With 3.2% Organic Growth
WPP To Acquire 'Substantial' Stake In comScore: Develop Cross-Media Audience, Campaign Measurement
Let's Rethink How Advertising Works
Publicis' Levy: Marketing Risks Being 'Uberized'
Samsung's Smart TV Privacy Policy Draws Questions On Capitol Hill
Viewability Hot-Button Issue At IAB Summit
Facebook Rolls Out ThreatExchange To Share Security Info
Williams, Stewart Stories Are Not Linked, But It's Fun To Connect Them Anyway
Wells Fargo Launches Media Review
Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting
Fit To Print: Target Buys Time Print Ads Via Programmatic
Samsung Reworks Privacy Policy For Smart TVs
ABC Sells Out Oscar Ads At $2M Per 30-Sec Spot
Mediaocean Integrates With Facebook's Atlas, Enables Access To 'Cookie-Less' Ad Serving Data
But Wait, There's More: New (And Improved) Fronts Expand By 50%
Can A Public Company Keep A Start-Up Attitude?
Ad Industry Unveils New Anti-Piracy Program
Sideswipes: Data, The Way You Know It, Is Dead
IAB Appoints WPP's David Moore To Chairman Of Newly Formed Tech Lab
Will Your Thermostat Destroy Your Life? It Might. It Just Might
Lawmakers Ask FCC, FTC To Investigate Verizon's Tracking Technology
Don't Hate On Valentine's Day: Relationship Marketing in 2015
Who's Winning Valentine's On Social? Lego, Of Course!
Millennials And Valentine's Day
The Valentine's Day Gift Exchange
Valentine's Day: One 'Holiday' That Hasn't Gone High Tech
MediaPost Weekend - Sunday, Feb. 8, 2015
Lawmakers Ask FCC, FTC To Investigate Verizon's Tracking Technology
Brian Williams And The Fog Of Ratings War
Publicis Groupe Completes $3.7 Billion Sapient Acquisition
Horizon Media Strikes Rentrak TV Ratings Deal
"I'm not upset that you lied to me, I'm upset that from now on I can't believe you."*
Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A Role
Interpublic And Elliott Management Strike Deal That Nixes Proxy Fight For 2015
SMG Strikes Deal To Integrate 'Granular' Set-Top Data Into TV Planning/Buying System
Reuters Debuts Reuters TV, Geared To 'Netflix Age'
FCC Chairman Unveils Plan To Declare Broadband A Utility, Apply Neutrality Rules To Mobile
Initiative Wins Papa John's $130 Million Media Business
FCC Chairman Unveils Plan For 'Strongest Open Internet Protections' In Agency's History
#Trending: Real, Human Emotion In Advertising!
Realogy Puts $115 Million Media Assignment In Play
Consumers 'Blind' To Branded Content on Social Media
Google Could Compete With Uber Using Driverless Cars, DoT Looks At Road Map For Future
The Trouble With Trying To Stand On The Shoulders of Giants
Amazon Opens Physical Store, Amazon@Purdue, More To Come
Sideswipes: How To Get Yourself To Care More About Privacy
TV Wins: Super Bowl XLIX Draws 114M Viewers
Yahoo Continues To Take Search Market Share, Google Declines
Budweiser, Domestic Violence PSA Lead Best-Viewed Super Bowl Ads
'Your a Traytor, You But Ugly Kosheralist Pusstard' Click Here to Learn More!
Verizon Promises To Let Customers Avoid Tracking Program
What A Great Time To Remind You That Football is Stupid
MediaPost Weekend - Sunday, Feb. 1, 2015
The Super Bowl Of Deflated Expectations
Verizon Promises To Let Customers Avoid Tracking Program
JWT Confirms Launch Of Digital Network Mirum
No Surprises: Super Bowl Ads Revealed On YouTube, Social Media
What A Great Time To Remind You That Football is Stupid
FCC Says Broadband Now Means Speeds Of 25 Mbps
Where Have You Gone, Go Daddy?
ANA Projects 'Substantial' Surge In Native, Finds Ethics And Disclosure Remain Big Issues
Havas EHS, Havas Discovery Merge To Become Helia
Brands Prepping 'War Rooms' For Real-Time Marketing During Super Bowl
Google's Waze Real-Time Reporting App Criticized For Tracking Police
Apple Ripe To The Core: Reports $18B In Net Profit
TV's Addressable Future Is Closer Than You Think
Yahoo To Spin Off Alibaba Stake, Reports Earnings
Mark Read To Take CEO Reins At Wunderman
Snapchat Launches Media Platform Discover
Forecast: Global Ad Spend Slows, Highest In Emerging Markets
Conde Nast Launches 23 Stories For In-House Native Ads
Broadband Providers Say Consumers Don't Need Speeds Of 25 Mbps
Consumers Say Ads Are Now Less Informative About Products
Ad-Supported TV Tops Online Video
Top 7 Things Nobody Will Miss When The Internet Disappears
Unilever Launches Global Media Review
Is This TV's Worst Show?
MediaPost Weekend - Sunday, Jan. 25, 2015
Scouting Report: Why Cookies Were CES' Next Big Thing
Microsoft Unveils HoloLens, Readies Next Phase Of Interactive Advertising With Holographs
'Sports Illustrated' Lays Off All Staff Photographers
Is This TV's Worst Show?
Google's Schmidt Tells Us The 'Internet Will Disappear,' Microsoft Bing Defines What That Means
A LUMA-style Depiction Of TV As It Collides With Digital
Snapchat Story, Pre-Game Spot To Support New Mtn Dew Kickstart Flavors
I Cried That I Had No Bread Bags For My Shoes -- And Then I Met A Man With No Feet
Let's Talk About That Vox Media Super Bowl Ad
comScore Brings Pre-Bid Data To Programmatic Marketplace
Hipcricket Files For Bankruptcy Protection, SITO Mobile To Buy Assets
What Does Your Location Say About You, Really?
Newcastle 'Milks' Pre-Game Buzz
JWT To Consolidate Digital Brands Worldwide Under New Agency Called Mirum
2015 Will See The Rise Of Dark Social
Industry Applauds Obama's State Of The Union Focus On Digital Concerns, Country Favors Taxing Wealthy
OTA Releases Guidelines On Privacy Assessment, Best Practices
Closing The Gap Between Targeting And Performance
Where Viewability Is Today -- And Why It's Critical For Digital's Tomorrow
Used Car Dealers And Carny Folk....You're Lookin' Good!
IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
Sideswipes: 10 Things You Never Knew Celebrities Do With Media Buys
NBC Offers Free Super Bowl-Themed TV Everywhere Trial
MediaCom Takes CMA Best In Show For Pennzoil's Mario Karting
Rentrak, WPP's Kantar Shopcom Strike Data Exchange Deal
Publishers As Matchmakers
GOP Unveils Net Neutrality Bill That Limits FCC's Power Over Broadband
Forrester: Pinterest Doesn't Work For Marketers
NBC To Release Daily Digital Video Estimates Of TV Shows
Overarching Concerns About McDonald's
MediaPost Weekend - Saturday, Jan. 10, 2015
Terrorists Kill 12 At French Magazine 'Charlie Hebdo'
SMG Unveils New Global Operating Structure
It's 2015 -- Do You Know Where Don Draper Is?
FCC Chair To Propose Redefining Broadband As 25 Mbps
Six Things You Won't Believe Happened At CES. #5 Is EVERYTHING!
Kimberly-Clark Explores The Next Big - And Smallest - Things In Consumer Tech
Broadband-Only Homes Accelerate Cable TV Declines
The Data DNA Behind The Person
Bluetooth at CES Gives Beaconing a Boost
Real-Time With Randi Zuckerberg
Intel Shows Google, Microsoft How To Build Tiny Wearables, Big Robots, Hovering Drones At CES
Verizon CEO Rejects Rumors Of AOL Bid
Things And Things And More Things Connected As CES Opens
CES: The Next New Gadget Is TV
Havas, Universal Music Alliance Taps Behavioral Data For Insight Into Musical Tastes, Perceptions
Disservice With A Smile
Digital Media M&A Predicted To Pick Up Steam In 2015
CES & the Future World of Connected Cars, Wearables & Commerce
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