MediaPost Weekend Editions for 2015
MediaPost Weekend - Saturday, July 25, 2015
FCC Approves AT&T's Merger With DirecTV, Imposes Net Neutrality Conditions
Mississippi Law Enforcement Officials Plotted 'Media Blitz' Against Google
Affiliate Marketing Due For An Overhaul
Chasing Amy: Is 'Trainwreck' Bad for Women?
Amazon Poised To Pass Macy's In Clothing Sales
Electricity Poised To Be Biggest Ad Medium In 2016
The Most Influential Person On YouTube Is... KSI?
Here Comes 'Cait': Kardashians Upstaged By Jenner Juggernaut
Maurice Levy: 'Festival Of Reviews' Not Cheap
Microsoft Accused Of Spamming Mobile Users
One Win & You're Done: How To Fix The Emmys
What's The Next Lofty Goal For The Media Industry?
FCC Chairman Backs AT&T's Merger With DirecTV
Lawmakers Take On Internet Of Things With New 'Spy Car Act'
Google Prepares Brands For New TLDs In Search
Is Brand Strategy A Myth?
Nadal Out At MDC Partners
U.S. Ad Demand Begins Seasonal Decline, Digital Continues Secular Expansion
Great Job, Sir!
Google Explores Nuances Of Branded Content On YouTube
MediaPost Weekend - Saturday, July 18, 2015
Nielsen Prepares To Address Voltair Radio Ratings Controversy
Why The Biggest Debate In Advertising Is Irrelevant
Did Technology Save Us Or Destroy Us? A Story From The Near Future
Kantar: Marketers Backing Away From Coupons
Sluts Get Cut -- And Other Everlasting Wisdom From 'UnREAL'
Facebook Tests 'Watch Later' Button, Doubles As DVR
Why The Future Of Advertising Is Polite Interruptions
NBCU Upfront Nets $6B
Media, Marketing Deals Hold Steady
Study Shows Binge-ing Is The New Normal
Why People Share
As Mobile Results Improve, Desktop Search Value Erodes
Winning A Media Agency Review
World Wide Web Consortium Unveils Do-Not-Track Standards
FCC Sued Over New Text-Spam Rules
Why Nielsen Is Forced To Model Even Though It Is Bad Research
After 10 Years Of Declines, Newspaper Headcounts Stabilize
GSK Launches $1Billion-Plus Global Media Review
Live TV Viewing Is Dying By A Thousand Paper Cuts
Eurostar Consolidates Media Duties With Dentsu Aegis Network
The Best Digital Experiences at Comic-Con '15
Record Agency Pitches: Is It A Harbinger Of A New Model?
Meredith Acquires Grocery Server For Local Digital Ad Targeting
TV Upfronts In Flux, Execs Braced For Radical Change
Forget CMO vs CMT: Get Agile With IT, Then DecideTitles
'National Journal' To Shutter Print Edition
Arranged Marriages: Digital Marketing's Dirty Secret Prompting So Many Reviews
Hulu May Debut Ad-Free Service
MediaPost Weekend - Saturday, July 11, 2015
IBM Sees The Next Phase Of Search
Moving Past The Echo Chamber Of Our Own Jargon
Ad Confidence Dips, Remains Near Historic High, Especially Digital
Lions Gate Sues Havas, Ameritrade, Alleging They Infringed On 'Baby,' 'Dirty Dancing' Trademarks
The Tour de Pants: Cosby, Jared, And Trump
P&G To Sell 43 Beauty Brands To Coty
Let's Get Serious: CNN Played Softball With Hillary Clinton
The Pundits Ponder Microsoft's Strategy In The Internet Of Reality
Twitter Announces New Beta Products To Expand Ad Reach
Mobile Throws A Wrench In Viewability, MRC's Latest Test Finds
The 'Year Of Mobile' Has Come And Gone
Subway Suspends Jared As Experts Question Timing
Lamar Acquires Alliance Airport Advertising
Google Ads Reflect Sex Discrimination, Study Suggests
Upfront TV Dollar Volume: Looking For Clearer 'Guidance'
Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company
Ode To A Grecian Eurozone
Nike Bests Adidas In 'Digital' World Cup
I Say Potato, You Say Sexist - But Where Was Adidas In The Women's World Cup?
Women's World Cup Grabs 25M Viewers
Mobile TV Preferences Register Uptick, TV Set Preferences Drop For Teens
Doritos' First Mobile-Only Campaign Offers 3D Video
Adfellas
Google Referral Data Nearing Zero
Happy, Happy, Joy, Joy: The Death And Life of 'Happy-ish'
MediaPost Weekend - Saturday, July 4, 2015
The Return Of The Prodigal Editor: Guccione Takes Another SPIN
Bud Light Taps W+K For Lead Creative Chores
Google Referral Data Nearing Zero
TV Nets Rally, Fail To Reach Consensus On Controversial Nielsen Expansion Plan
Happy, Happy, Joy, Joy: The Death And Life of 'Happy-ish'
Apple Loses Bid To Overturn Ebook Price-Fixing Decision
Done With The Donald, Macy's Severs Ties
Ad-Supported Cable Takes A Hit, All But 5 Nets Lose Viewers
No Golf For You! The Case For President Trump
No Ads? Then No Content!
In Zaneis Madison Ave Trusts, Will Head Accountability Group
Fox Networks Upfront Holds Steady
Publicis Worldwide Named Lead Agency For Heineken
Google Tests Way To Create Competition For Lowest Price
Media Deals See Uptick, Hit $36B
TV Binging On The Rise
Gannett Creates Two Entities, Completes Spinoff Of Newspapers, TV
You're Fired: NBC Stops All Business With Donald Trump
CBS Earns 5% Ad Hikes In Upfront
Kantar Begins Reporting Search, Shows It Is Fastest-Growing Medium It Tracks: Overall Media Declines 4%
It's All Greek To Me
Mediaocean Sells Big Chunk To Private Equity, Puts $720 Million Value On Media-Buying Processor
R/GA Wins Agency Of The Year At Cannes
The CW Gains 12%-15% In Upfront
Upfront As A 'Futures' Market? Wall Street May Not Be Seeing It
Google Automatically Blocks Ad Clicks To Save Brands Money
WPP Forms Cross-Agency Team To Service Aston Martin
Running Out Of Options: Gore, Sorrell Explore Some New Ones
Why I Skipped Cannes
MediaPost Weekend - Saturday, June 27, 2015
If It Ain't Broke, Don't Tweet It: How To Fix Twitter's Image Problem
The CW Gains 12%-15% In Upfront
Google Automatically Blocks Ad Clicks To Save Brands Money
WPP Forms Cross-Agency Team To Service Aston Martin
Running Out Of Options: Gore, Sorrell Explore Some New Ones
Why I Skipped Cannes
SiriusXM, Fox News Join Forces For Ad-Supported National News
Cannes Lions: Pregnant Kim K. Vs. The Pickles
Lions Innovation Shortlist Revealed
Broadcast Networks Register Upfront Rates In Single Digits
Ailes Remains Most Powerful Name In Fox News, Reports To All Three Murdochs
Data and Creativity: The New Cosy Bedfellows
Ad Fraud - The Billion-Dollar Global Crime Nobody Appears Willing To Solve
Grey's Seven-Minute Ad Wins Radio Grand Prix; Droga5, Optimum Sports Take Top Cyber Prize
YP Makes Historic Move To Separate Digital From Print
The New Creatives Are Data Geeks Too
Media Grand Prix Goes To Vodafone, Agencies For An App To Combat Domestic Violence
Facebook's Experimental Algorithm Identifies Half-Hidden Faces
AOL Now 'Powered By Verizon,' Absorbs Digital Media Services Stack
Forecasters Reduce 2015 Outlook: Digital -- Especially Mobile -- Continues To Gain Share
Gorgeous
Coty Consolidates At ZenithOptimedia, Will Oversee $600 Million+
DigitasLBi Wins First Lions Health Pharma Grand Prix
Williams' Interview Was Painful To Watch, And Also Unnecessary
MediaPost Weekend - Sunday, June 21, 2015
DigitasLBi Wins First Lions Health Pharma Grand Prix
Google, Microsoft, AT&T, Verizon Fall On EFF Privacy Ratings
Williams' Interview Was Painful To Watch, And Also Unnecessary
Ad-Blocking Concerns Over TV, Digital Media May Be Overrated
Crimson Hexagon Bows Image Analytics
Mobile: The Biggest Problem In Advertising
Google Rolls Out YouTube Newswire, Curates Real-Time Eyewitness Clips
NBC's Decision On Williams: Send Him Down To MSNBC
ANA Issues RFP For 'Transparency' Study: Will Examine All Media Practices, Including Rebates
The Gift Of Trump: We Shall Overcomb
Twitter Has A Unique Opportunity
Buying Entire Purchase Journeys On Mobile Devices
Fox Begins Upfront Deals For Next Season In Weak Marketplace
Fox Confirms Management Changes, James Murdoch To CEO
Confidence In Online Ads Rises, Agencies Focus More On Streaming Sites
Bing Encrypts All Search Traffic
Product Placement Sources Nearly 13%, Outpaces Rest Of Marketing
Reality: The Business Opportunity
Don't Let Marketers 'Run With Scissors'
Court Refuses To Delay Net Neutrality Rules
MediaPost Weekend - Sunday, June 14, 2015
ANA Commissioning Wide-Ranging Study On Media Buying
Global Media Pitch 'Merry Go Round'
ANA Study Likely To Dive Into Programmatic Practices
Online Marketing Share Of Ad Spend Soars
Nielsen Finds Upper Limit To Apps Used, But Time Spent Soars
1 Billion Online Video Channels And Nothing's On
Bing, Google, Publishers Lose Billions Of Dollars From Blocked Ads
Measurement Mandate At Upcoming ARF Event
Court Refuses To Delay Net Neutrality Rules
Reviling For Dollars: 'The Briefcase' And Reality Porn
Rupert Murdoch Expected To Step Down From Fox, Son James To CEO
House Members Oppose Curbing Tax Break For Advertising
The Importance Of Vision In Leadership
Real Pay Revolt Turned Out To Be At MDC Partners
The Coming Data Marketplace
Global Newspaper Circ Revenues Passed Ads In 2014
Apple Music Takes The Stage Aiming To 'Reinvent Radio'
Gannett Splits Broadcasting, Print Divisions, As 'USA Today' Publisher Exits
Sweet As Sugar...But Very Hard To Swallow
Media Agencies' $25B Bounty For Change
U.S. Ad Market Forecast To Grow 2%-3%
MediaPost Weekend - Sunday, June 7, 2015
Media Agencies' $25B Bounty For Change
U.S. Ad Market Forecast To Grow 2%-3%
Comcast Buys Visible World, Expands Addressable TV Advertising
Consumers Don't Want To 'Pay' With Data, New Study Suggests
Shut The Door, Turn Off The Light
Mondelez Latest To Jump On The Media Pitch Bandwagon With $2 Billion Review
comScore Adds Mobile Measurement, Including Viewability, To Offering
Yahoo Will Stream NFL Game This October, A Streaming First
Netflix Rejects Advertising, Maintains Subscriptions
Amid Investigation, FIFA President Blatter Resigns
Musical Chairs: Client Seats Surpass Agencies, Take Trading In-House
And The Media Network Of The Year Award Goes To...No One, Cannes Has Shelved It
Boycott This
Supply Of Time Spent With Media Expands, Continues To Fragment: Digital Boosts Share
Cereal Giant General Mills Puts $800 Million Media Assignment In Review
Once More Into The Brief, Don Draper
MediaPost Weekend - Sunday, May 31, 2015
Second Thoughts On Viewability: The Viewer's
Cereal Giant General Mills Puts $800 Million Media Assignment In Review
Time Inc. Rolls Out 'Paid Content,' EW.com First To Make Transition From Totally Free
Programmatic TV Budgets To Rise From 4% To 17% By 2019
JWT Digital Network Mirum Expands
People More Suspicious, More Informed About Corporate Social Responsibility
Once More Into The Brief, Don Draper
Global Pay TV Forecasts Drop In North America, But Digital Cable Grows
Rentrak Promotes Rubik, Analytics Platform For Advertisers
Consumers Feeling a Bit Better Globally But The Buts Abound
Omnicom Shareholders Vote To Change Board Leadership Structure
Marked Increase In Connected-TV Internet Homes
Sports Marketing, FIFA Execs Face Corruption Charges
Charter Buys Time Warner Cable, Consolidates Its Cable Power
Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address
Carpet Bombing: When Trademarks Do Harm
Just In Time For The Holiday: J&J, Sony, VW Launch Media Reviews
MediaPost Weekend - Sunday, May 24, 2015
Just In Time For The Holiday: J&J, Sony, VW Launch Media Reviews
National TV Ad Dollars Dip, Digital Rises
Can McDonald's Really Be This Dumb?
Ad Injection Could Be The New Ad Fraud
'USA Today' May Scrap Daily Print Edition
Letterman's Long Good-bye: In Final Show, Dave Did It His Way
Mozilla To Let Advertisers Target Firefox Users Based On Browsing History
Most People Doubt Web Companies Will Keep Data Private
For New Marketing MBAs, Tech And Entrepreneurship Top Wish List
Twitter, Google Strike Deal That Drives Leads, Reads
Episode 714: East Of Esalen: From Ka-Ching To The I-Ching, And Back
21st Century Fox Kicks Off $1 Billion-Plus Global Media Review
BMW Puts Its $150 Million-Plus U.S. Media Assignment Into Review
NAI Issues Privacy Guidelines For Digital Fingerprinting, Other Non-Cookie Ad Technology
Mad Men, 2065
It's Not TV, It's VAB: Trade Bureau Drops Cable, Television Too
'Mad Men' Finale: For Don Draper, There's No Place Like 'Om'
Patriotism-ola
Google Reportedly Rolling Out Buy Button
Mobile Advertising Growth Steadies
Digital Disruption? Just Getting Started, And Going Horizontal
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