MediaPost Weekend Editions for February 2018
- MediaPost Weekend - Saturday, Feb. 24, 2018
- Does An Agency's Advocacy Risk Losing Accounts?
- As #BoycottNRA Gains Steam, Millennials Emerge As Key Riddle
- National Rifle Association Honors FCC's Ajit Pai For Repealing Net Neutrality
- Amazon Expected To Spend $5 Billion On Video Content This Year
- Agencies,' Clients' Creative Excellence Blame Game, 2018 Edition
- Ad Market Surges 11% In January
- Oscars Have Sold Out Ad Inventory
- Battle Over Net Neutrality Moves To Congress, Courts
- Brands Drop NRA Co-Branding Programs After Customers Protest
- Facebook Declines In Referral Traffic: Google, Pinterest, Others Rise
- TV Has An Attribution Problem
- Sinclair's Major Redo Of $3.9 Billion Tribune Media Deal
- Chobani, Coca-Cola Tops In Olympics Ad Awareness
- YouTube Issues Mea Culpa After Conspiracy Video Tops 'Trending' List
- Excessive Frequency, Retargeting Account For Ad Blocker Usage
- Punchy President Whacks Winfrey
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
- Fox To Start OTT Opinion-Oriented Fox Nation
- Short-Sightedness, Sharks And Mental Myopia
- WPP, Publicis, IPG Downgraded To 'Hold'
- National TV Ad Minutes Rise, Up Nearly 4% Per Hour
- Who's Backing The Chain Gang?
- String Theories: We're Living In Cass Sunstein's World, Get Used To It
- Charter Must Face False Advertising Suit Over Broadband Speeds
- The Gun Debate: A Marketing Battle
- Trump Sources Facebook Ad Exec As Proof Russia Didn't Meddle
- 8 Days In, Olympics Yields Dip In Viewer Numbers
- We Are All Being Gaslighted -- And It's Only Going To Get Worse
- Over A Third Of UK Consumers Say: Please Forget Us
- MediaPost Weekend - Saturday, Feb. 17, 2018
- Random Thoughts On The Coverage Of Another Massacre
- Google Chrome To Block All Ads On Sites That Don't Comply With 'Better Ads'
- When Google Plays 'Good Cop' With Digital Advertising
- Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%
- We Are All Being Gaslighted -- And It's Only Going To Get Worse
- Twitter, Facebook Up Efforts To Respond To Crises
- 8 Days In, Olympics Yields Dip In Viewer Numbers
- FCC Chair Investigated Over Rule Change That Helps Sinclair
- Over A Third Of UK Consumers Say: Please Forget Us
- Assessing The Threat Of Ad Tech
- Global Malware Report Confirms Prevalence, Role Of Advertising
- Why Have TV Viewers Stopped Channel Surfing?
- Netflix Costs TV Nets Billions In Lost Ad Revenue
- Google Details How Its Chrome Ad Blocker Works
- Drawing A Line In The Sand For Net Privacy
- P.R. Genius Kim Jong-un Hijacks Olympics
- Unilever Demands More - And You Should, Too
- Unilever Unveils Blockchain, Threatens Billions In Ad Spend
- Excuse Me For Being Direct, But So Will You
- IAB's Rothenberg Details Direct Brand Economy Business Model
- Desperate Rivals Can't Compete Against NBC Olympics
- L.L. Bean Backs Off Of Continually Tracking Clothing After Purchase
- Odds Are, You're An AI Laggard -- Already Too Far Behind
- Beginner's Mind
- Vermont To Require Net Neutrality
- Tech Giants Weigh Streaming Bids For 'Thursday Night Football'
- MediaPost Weekend - Saturday, Feb. 10, 2018
- Media Stocks Take Big Tumble
- L.L. Bean Backs Off Of Continually Tracking Clothing After Purchase
- L.L. Bean To Continually Track Clothing After Purchase
- YouTube Pulls All Ads From Logan Paul's Channel
- Researchers: Anti-Ad-Blockers 52x More Common, Develop Anti-Anti-Ad-Blocker
- NBC Plans Digital Ubiquity For 2018 Winter Olympics
- It's Hard to Feel Sorry For NFL's Billionaires
- Anti-Trump Late-Night Hosts Go Against Comedy Tradition
- Viacom Buys Online Video Conference VidCon
- After Wide Search, Horizon Finds Activation/Investment Leaders In House
- 'The Good Place' Is Very Good
- IAB Steps Up To Educate Industry On Programmatic Advertising
- Martin Has Left The Building: Remembering John Mahoney
- Arthur Sadoun's 'Urgent' Mission To Transform Publicis
- Snapchat App Users Grow To 187 Million
- YouTube Usage Soars Nearly 30%
- Hawaii Becomes Fourth State To Require Net Neutrality
- Connected-TV Ad Spend Accelerating
- Super Bowl Game Was Great, Commercials Were Not
- High-Action Super Bowl Lulls With Lower TV Viewers
- Comcast Considers Bid For Fox TV/Movie Businesses
- Super Bowl Scores $414 Million In Advertising
- String Theories: Is The NFL Broken Because It's Fixed?
- Tide, Amazon, Pepsi Win Super Bowl; Ram, Diet Coke Are Duds
- IAB: Blockchain 'Holds Tremendous Promise For Digital Video Advertising'
- Attorneys General Weigh In Against Google Privacy Settlement
- The Human Side Of Modern Agency Pitches
- IAB Releases GDPR Advisory, Specifications
- MediaPost Weekend - Saturday, Feb. 3, 2018
- Super Bowl Buildup Topping Out
- Sprint Introduces 'Evelyn' In Its Super Bowl Spot
- Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game
- Marketers Bet On Digital To Drive Interest In Super Bowl Ads
- Many Advertisers Going Local for A Share Of Super Bowl Hoopla
- Minnesota Tourism Leverages Super Bowl Interest
- Super Bowl Audiences Are In A 'Hot' State Of Mind; Will Your Ad Resonate?
- Mucinex Celebrates #SuperSickMonday
- Credit Karma's 'Max Your Tax Karma' Campaign Aligns With Super Bowl
- Guac Lovers Run Amok In AFM's Latest Super Bowl Spot
- Super Bowl Viewers Embrace Multiple Screens
- Deploying VR Technology At Super Bowl Venue To Help Save Lives
- Headphone Maker Monster 'Goes Big' With Super Bowl Ad
- YouTube, Fox Sports Deals Paint Complex Future For Streaming Sports Rights
- Fox Wins 'Thursday Night Football' From CBS, NBC
- Publicis' Tobaccowala: Advertising Will Decline 30% In Next 5 Years
- Publicis Groupe Rejiggers Leadership Team As Stoddart Departs
- This Habit Could Destroy Us
- And The Oscar For Business Strategy Goes To ....
- CBS, Viacom Start Committees To Consider Merger
- TV News Gets Springer-ized As 'Fire And Fury' Erupts On 'Morning Joe'
- Google Tops $110B For 2017, Takes Hit On Profit In Q4
- Amazon Granted Patent For Tracking Warehouse Workers' Hands
- Sitcom Teacher Behaving Badly: So What Else Is New?
- OOH Digital Video Has Bright Future
- Pandora Restructures: Refocuses On Ad Tech, Audience Development
- MBMG's Got Milk -- All Of It
- Trump Falsely Claims Most Viewed SOTU Ever, Actually Ranks 8th In Presidential Nielsens
- String Theories: Disney, Fox, Rupert Murdoch
- President's State Of The Union Message: United We Trump
- Q&A: Post Trump, Brands Need More Stories, Fewer Stands
- The State Of The Ad Industry Under Trump: Not-So-Sanguine
- Facebook Bans Cryptocurrency Ads
- Netflix Spent More Than $1B On Advertising
- The Rise Of Those Annoying Talking Robots
- U.S. Looks At Nationalizing 5G, Says Report; FCC Opposes
- Meg Whitman Hire Suggests Grand Ambitions For Katzenberg's NewTV
- My Esteem For A Token
- Digital Platforms In The Doghouse, Negligible Impact On Ad Budgets
