MAD Agency Daily Editions for March 2018
MAD Agency Daily - Friday, March 30, 2018
Accenture Scoops Up Meredith's Digital Agency
Huge Shakeup, Shapiro Leaving For New Venture
Publicis Media Taps Ali Nehme For New Commerce Lead Role
Amazon Ranked Most Liked Brand, Guess Who's Least Liked?
Havas Bets On Cryptocurrency With New Blockchain Practice
UK And US Are Mid-Table On Global Viewability, Sweden Leads
Terms Of Abuse
KBS' 'Vonster' Project For Monster.com
Ebiquity Taps Media Agency Veteran Vinter
Pizza Hut Launches Creative Agency Review
MAD Agency Daily - Thursday, March 29, 2018
Starcom USA Wins Red Bull NA Media Business
Spark Foundry's Boothe Adds Global Brand President Role
Pacifico Beer Launches First National TV Campaign
ARF Proposes New Standards For Consumer Data, Threatens To Rescind Cambridge Analytica's Ogilvy Award
Why Marketing Attribution Projects Fail
The Trials And Tribulations Of Facebook, Snap
Dilly Dilly! Bud Light Awards More Bloody Work to Wieden
L.L. Bean's Back Bay Station Takeover
Former Candyspace NA CEO Joins Mirum
Ally Financial To Pay Finalists In Ongoing Review
MAD Agency Daily - Wednesday, March 28, 2018
Dentsu Aegis Network's M1 Platform Is Integrated With Adobe Experience Cloud
Marketers Find Programmatic Measurement 'Very Challenging,' Blame Agencies
Elmo, The Count Help Boost Early-Learning Engagement In Kansas City
Orbitz Launches 'Rewarding' Campaign
Kantar: 'Invisible' Relationships Between Brand And Consumer
GDPR Will Be Good For Advertising
Programmatic Is Closing The Fraud And Safety Gap On Direct Buying
Cancer Awareness Campaign Supported by Google, But Apple Won't Play Ball
GroupM's GDPR Plan
Command Replaces Hammer With Gunn
VIA Adds Client Strategy Lead Brian Demick
3Headed Monster Wins Soraa Lighting AOR
MAD Agency Daily - Tuesday, March 27, 2018
CMO Klaassen Named President 360i New York
SF Giants, 215 McCann Celebrate Teams 60th Year Out West
Standard Time + Blackrose = Standard Black
Arts & Letters Creative Appointed AOR For Google Chromebooks
OnStar Expands To TV, Cinema In New Campaign
Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion
Dentsu Aegis Net Dominates 2017 New Media Biz
Sometimes Lighter Is Better?
CP+B Boulder Appoints Business Affairs Head and Executive Creative Director
Walrus Wins Avrio Health Assignments
MAD Agency Daily - Monday, March 26, 2018
Getty Images, FCB Chicago Team Up For Clean Drinking Water Project
MediaCom London Is Gunn Report's Top-Ranked Media Agency
Publicis Media, GlobalWebIndex Partner On Multicultural Data
Publicis Assembles 'Dark Horse' Team To Overhaul JennAir Brand Image
M&C Saatchi Profit Rise Due To Less Reliance On FMCGs
Accenture To Marry Tech And Creative While Avoiding Media Buying
Facebook, WPP, Publicis Work On Their Future
Grant Thornton Taps Pro Golfer Rickie Fowler For New Campaign From Gyro
Hall & Partners Taps M&C Saatchi Vet For CEO Role
Collins Tapped For eSalon Rebranding
MAD Agency Daily - Friday, March 23, 2018
Mindshare's New Planning Service: All In A Day's Work (And Not A Minute More)
Omnicom Media Group Convenes Its Own Upfront
Vivaldi Names First Chief Creative Officer
Corona's Extra, Familiar Brands Highlighted In New Work
Epsilon/Conversant Taps Fagel To Lead Marketing
Has Marketing Gone Too Digital?
To Make TV Advertising Better, Clients Must Talk Directly To Sellers
Busy Time For Wavemaker As It Fights To Win, Retain Business
Meals On Wheels Pivots On Messaging In New Campaign
GS&P Wins BMW Creative Review
MAD Agency Daily - Thursday, March 22, 2018
GSD&M Extends 17-Year Hitch With The U.S. Air Force
Doner Expands Smithfield Relationship
'No Irish Pub' Experiment Aims To Teach Tolerance
Wavemaker Launches 'Splashy' Diversity Program
Ad Execs To RFP: RIP
Interpublic Upgrades U.S. Ad Spending Growth To 5.5% This Year
McCann Taps Maicon For NA Strategy Role
Media Brands Need to Raise Their B2B Marketing Game
Why Savvy Brands Are Still In Love With TV
The Value Of Genuine Relationships At Work
Kids Are Marching For Their Lives; Adland Is Making Posters
Sir Martin Sorrell Says Ad Consolidation Will Follow Client Consolidation
VisitBritain Launches First Dynamic OOH U.S. Campaign
Dentsu Aegis' Fetch Creates U.S. CEO Role
MAD Agency Daily - Wednesday, March 21, 2018
Publicis Groupe 'Sprints' To Transform Itself
Publicis.Sapient Poaches Deloitte's Teresa Barreira
Adland's Creatives Support 'March For Our Lives'
'SNL' Vet Rachel Dratch Does Double Duty For Ruby Tuesday
AIGA Launches Movement To Boost Female Leadership In The Design World
Publicis To Upgrade Ad Outlook, Cites 'Stable Economic Growth'
Why Do Cities Work?
New Campaign, Brand Positioning For Fountain Tire
TBWA\Chiat\Day LA Wins Global IMAX Pitch
MAD Agency Daily - Tuesday, March 20, 2018
Wunderman Counters In-Housing, Offers 'Hybrid' Practice
Ciara Signs On As Pandora Ambassador
Post-It Devises Harsh Testing Conditions To Promote New Extreme Stickies
James Ward Returns To McCann As President, Detroit
Top Andy Award Goes To Fearless Girl
Spotlight On CSR: Millennials More Prone To Punish Brands For Scandals
McCann Gets Spacy In New Work For Nat Geo Program
The Man Who Blew The Whistle On Cambridge Analytica
New Leadership For AKQA Atlanta
IPG's Jack Morton Wins 'American Evolution' Assignment
MAD Agency Daily - Monday, March 19, 2018
In A Restructuring Move, JWT Eliminates Role Of Global Creative Chief
Publicis Media = 30% Of Total Revenue
IPG's Golin Unveils Its 'Have Her Back' Initiative
Westin Hotels Recycles Bed Linens To Make PJs For Needy Kids
For Gen Z Social Media Shopping Is the New UGC
10% Own An AI Device, 32% Plan To Get One, 58% Don't Want Any
Study Finds Roadblocks to Moving Media-Buying In House
Posterscope Founder Annie Rickard To Retire
AARP Speaks To Ageism, Stereotypes In New Campaign
We Are Unlimited Adds Two Former Saatchi & Saatchi ECDs
Grocery Chain Lidl Has A New Agency And A New Campaign
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